NBA’s Sacramento Kings Launch Non-Fungible Cryptocurrency Tokens to Boost Fan Participation


One of the oldest affiliate teams with cryptocurrency in the NBA, Sacramento Kings, announces the launch of their collectible tokens on October 16.

The National Basketball Association (NBA) is witnessing a growing interest in the cryptocurrency space as multiple teams integrate cryptocurrency products to boost fans’ participation. California based, Sacramento Kings, however, are a leg up in the adoption of cryptocurrencies as the management set up miners in the arena in 2018. The proceeds from the Ethereum miners was then directed to the Black Build Charity through a blockchain-based platform.

The NBA basketball team completes its three-peat in the blockchain industry by partnering with CryptoKaiju introducing cryptocurrency collectibles. The partners will develop a total of 100 non-fungible tokens to be distributed to fans during the upcoming 2019-2020 season. The tokens are unique and will be available at the start of the season.

Speaking on the latest partnership with CryptoKaiju, Sacramento’s CTO, Ryan Montoya, said,

“This partnership with CryptoKaiju is an exciting opportunity to continue to employ technology that delivers innovative products and content to our fans.”

Furthermore, Ryan looks forward to fans interacting with the tokens and receiving rewards using its platform. He said,

“We are thrilled to bring these unique, limited-edition collectibles and immersive experience to our fans. We are always looking for ways to be on the leading-edge of enhancing fan interaction.”

Of the 100 collectibles, 15 cards will come with special prizes for the holders including VIP seats at games, courtside seats and signed Sacramento merchandise by the players.

The team announced the launch of their Kings Token, which users can purchase and store in their REC20 compatible wallets. The token is used to purchase from the club’s online stores and club rewards with the team set to develop more incentives and uses of the coin.

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