Two of the largest multinationals in Europe have revealed they will use the IBM Food Trust platform to allow clients to verify the authenticity of different brands of milk formula goods through the use of blockchain technology.
IBM Food Trust platform is a hyperledger-based solution whose aim is to enable customers or clients of different food items to verify the originality of food items hence enhancing transparency within the supply chain.
The two giant companies have been carrying out a pilot which allowed clients to view blockchain data in regards to Mousline puree. As per a statement from Carrefour, additional products will now be added to the project. Customers will now use their smartphones and scan a QR code to access data on Guigoz (C) Bio Two as well as Three infant formula. Customers will also access information on two extra milk formula products.
The report by Carrefour indicate that the solution has enhanced transparency within the supply chain. Customers now have an easy way of knowing where the product came from and verifying that the product they are purchasing is authentic. Commenting on the new solution, Nestle’s head of supply chain, Vineet Khanna, said,
“We are using this technology to bring more transparency to our products by providing accurate, trusted and impartial information. That will benefit the whole value chain, including retailers and consumers.”
According to Beincrypto, although blockchain technology is best known for its application in cryptocurrencies, it is being implemented in different industries in various corners of the world. Various renowned personalities in the technology industry such as Jack Ma and Bill Gates have been advocating for the use of the technology to offer different services by government agencies.
The technology is currently being used to offer high assurances on the authenticity of goods or materials. BeinCrypto also gives an example of New York Times which is set to use the technology to enhance reporting standards within the journalism industry.