New Blockchain Pilot Will Tackle ‘Where is the Beef’ Question by Tracking and Verifying Origins
Wong supermarket has unveiled a pilot project that will enable their consumers to scrutinize and scan the origin of meat products. Wong supermarket is a Peruvian chain that is owned by the giant retail store in Chile, Cencosud.
The app is developed following a great partnership between the subsidiary for Citizens Reserve, SUKU, and Cencosud. SUKU is a supply chain company that is based in Silicon Valley, and the pioneers come from the Lab for Deloitte Blockchain.
This consumer-facing app is going to include Quorum. Quorum is a back-end enterprise-level blockchain for J.P. Morgan.
The new platform is expected to be availed in 20 distinct Wong stores, and it will also put into consideration all meat products that bear the SUKU logo. And just as the K emblem tells the Jewish customers that the product was inspected by a rabbi is the same way any commodity carrying the SUKU logo will imply that it has been tracked from its origin to the shelf.
With Wong's technology, you can visit the supply blockchain history and have comprehensive coverage of the history of the meat. Jonathan Lapchik, the SUKU CEO, unveiled to CoinDesk that their technology has a huge potential in applications for the consumer goods market globally.
“You have a large group of consumers that want to buy sustainability, and want to buy transparent products from brands. But they don’t do it today – they don’t trust what the brands are saying. There’s a $1 trillion market sitting there for companies and brands to take if they can speak the same language as those consumers do.”
The animal's health from where the meat comes from is tracked and stored in the new system, and anyone can have access to that information.
Many customers trusted Wong, according to Lima Chamber of Commerce, but things seemed to change after Chile's Cencosud in 2007 bought the chain. The introduction of this new system is seen as a way to bring back the initial trust of the consumers.