New IBM Blockchain Smart Recycling TV Commercial: Plastic Bank for Digital Credits to Clean Planet
New Efforts by Plastic Bank Encourage Consumers to Clean Up the Planet for Digital Credits
IBM Blockchain is airing a new Smart Recycling TV commercial to help showcase the Plastic Bank where digital credits can be earned for helping clean up the planet. The pollution of the environment should be a major concern for the entire world. The way that people treat the planet will determine whether or not it is here for future generations, and the efforts are relatively easy.
However, it seems that the only way to get people to care about a cause like this one is with a promise of a future reward, rather than just the concept of a clean planet. That is why Plastic Bank has gotten involved.
Plastic Bank was created in 2013, and their main goal is to stop Ocean Plastic, under the advisement of CEO David Katz. To make this a possibility, the company basically converts the collection of waste into a digital asset that is spendable for anyone who contributes.
The website says, “By enabling the exchange of plastic for money, items or Blockchain secured digital tokens, we reveal the value in plastic. This empowers recycling ecosystems around the world and stops the flow of plastic into our oceans. All while helping people living in poverty build better futures.”
The biggest places that this company stands to benefit are the areas that have the highest amount of pollution and toxic waste. The people who decide to pick up trash and do their part are able to cash in for an “above-market rate.”
To turn a profit, the collected plastic is sold through Social Plastic, giving access to impoverished families to earn income at a much faster rate than turning in recycling to a government-run entity.
The company has recently partnered with IBM to introduce blockchain to the effort to encourage consumers to have a more environmentally conscious state of mind. IBM is lending their blockchain technology to give the opportunity to utilize the tokens and make purchases on the network.
To learn more about Plastic Bank, go to https://www.plasticbank.org/contact/#.W57l2-hKiM8.