There is always a lot of chatter surrounding the use of blockchain technology in various sectors. However, tiny part of the discussion centres on what blockchain can do for the advertising industry. While it may seem unlikely to have an application for the technology in the real advertising world, blockchain is proving very many sceptics wrong.
A fundamental reason as to why blockchain could prove essential in advertising is how the industry is structured. From the payments to the advertising traffic, everything works on centralized structures which are often not so secure or reliable. A good example is advertising fraud cases that recently hit Facebook.
However, with blockchain-based advertising, we can finally re-invent our system with advertisers getting the ability to conduct business directly with the advertising publishers. The best part is that all these will be possible on a peer-to-peer basis.
About NOIZ And What It Aims To Solve
Noizchain is an upcoming blockchain venture that will provide for a decentralized ad network where publishers and advertisers can authenticate the customers and advertising data. Additionally, the blockchain ad network will incorporate a peer-to-peer system where customers and advertisers can feel comfortable to interact and engage in ads and get incentives
The advertising network will work under an AI-enabled (NIKOLA), a cognitive system that will provide for factual data and transparency to prevent any cases of ad fraud. The anti-ad fraud network will give consumers constant control over the privacy of their data while providing advertisers the awareness of the reality of the information contained in the ad exchange network. The ad system will work using a Proof of Engagement concept which ensures the validation of the participant's data.
How Proof Of Engagement Works
The Proof of Engagement protocol will operate under three principles:
- Incentive principle: increasing customer engagement on the ad network will entail Noizchain incorporating a dynamic conversation dialogue between the customers and advertisers
- Privacy Principle: Noizchain provides a privacy protection option for its participants to provide security for the personal data
- Bonding principle: bonding will facilitate a smooth level of engagement that will incorporate customer conversations and interactions with a single intent of customer bonding
The Feature Of The Blockchain Ad-Network
- Peer-to-peer advertising marketplace
- Ads approval platform based on an advertiser-consensus structure
- Content approval platform that works with a consensus-based publisher system
- Customer data marketplace where users get to sell the information for NOIZ coins
- Coupons portal
Potential Uses Of The Ad-Based Token
The NOIZ token will be a prominent feature within the decentralized ad network for several reasons. The significant applications areas the currency will be in use include
- Offering customer incentives on behalf of the advertisers
- Direct airdropping to customers who have sold their survey or private data
- Redeeming of advertisers coupons for the token
- As a voting right for publishers, advertisers and customers on advertisements, contents, and the social impact projects
How The NOIZ Project Could Be Beneficial
As with any blockchain venture, there are plenty of positives especially for NOIZ plan to revolutionize the advertising industry. Consequently, if they are successful, NOIZ could present the following advantages for the advertising participants
- Efficient advertisement spending details
- High engagement in advertising campaigns from customers
- Increased brand loyalty
- Building more trust between ad publishers and the networks.