Nova Token ICO: Digital Advertising Blockchain Browser Platform?
Nova token is an internet browser which uses blockchain technology and it focused on digital advertising. While this definitely seems like a terrible mixture, we are somewhat confident that Novas has been able to pull off a good middle ground between offering a great browser experience and making companies that pay for advertising happy.
In its sales pitch, the company states that many browsers are not very good. They are slow, sometimes obtuse, are prone to be infected by malware and sometimes even track data of the consumer by invading their privacy. Nova token wants to say no that all that. This company wants to create a browser in which people will feel really protected from malware and have their data secured.
Also, the company wants to solve the problem of websites running ad trackers to display ads by using your browsing patterns.
How Does The Nova Browser Work?
Nova promises to be faster than popular browsers like Chrome and Firefox (and obviously faster than Internet Explorer) and have pages that load even 4 to 8 times faster on mobile devices. The users can save up to 4-5 seconds of load time for each page that they open.
Also, all ads and ad trackers are automatically blocked when you use Nova. You might think that is a strange decision when the company is also focused on online marketing, but you will understand soon how the model works. Nova also protects its users against many common malware because your connections are encrypted which can protect you from spyware, adware and ransomware.
Because of all these features, the company believes that it offers the best browser option of the market for the users and also a way for advertisers to really get to the users that they want to.
Nova As A Digital Advertising Platform
Nova’s motto is to cut the middlemen in advertising and deal directly between the publisher and the people who will see the ads. The market as it works today is bad because the user’s experience is affected and the advertisers are often ignored because people try to block the ads. Also, bots often make these companies lose their investments.
The Nova platform enables users to choose whether they want to see the ads or not. The sites who own the content do not host the ads, the browser does. It then, with the permission of the user, use its information to display targeted ads on the platform.
The users also receive something for its good will. He gets the cryptocurrency of the company, NTK Coins, as a payment for seeing the ads. This means that the user can earn money as it browses by seeing the ads that might interest him.
By cutting the middlemen and connecting users and advertisers, Nova is a platform that can change the way that the internet is monetized.
How Does Nova Use The Blockchain Technology?
This company uses the blockchain technology as a decentralized distribution ledger system that records all transactions made with the cryptocurrency created by the company (which is used as rewards for the people who see the ads).
The blockchain is a good choice because it offers more transparency for the users, it is decentralized, reduces costs that could easily be higher if the process was managed by a bank or a similar entity and creates an ecosystem in which people can trust the system.
The company uses Ethereum smart contracts for every transaction, which makes them considerably more secure and also calculates, for example, how much money a user should get for viewing advertising.
Nova Token Sale
Nova is currently selling 66% of its tokens to fund the beginning of the company. Nova tokens are utility tokens based on the EIP-2o (former ERC-20) protocol of the Ethereum blockchain.
The sale will begin on March 15 and end only on September 15. The minimum cap of the sale is $2.5 million USD and the hard cap is 32 million USD. All unsold tokens will be burned after the sale to avoid inflation.
Nova uses blockchain technology to build a platform that can be considerably creative because it offers to the users the best experience that they can have while browsing the web at the same time that it offers the advertisers the chance to use a platform that will make their ads considerably more effective than they already are.