NYDIG Collaborates with Q2 to Allow its 18.3M Registered Users to Buy, Sell and Hold Bitcoin
Bitcoin services provider NYDIG is now collaborating with banking and lender provider Q2 holdings. This collaboration will allow Q2 to provide its more than 18.3 million registered users to buy, sell, and hold Bitcoin.
The digital banking platform Q2 powers about 30% of the top 100 banks in the US and enables one in ten digital banking customers to transact.
With this latest step, Q2 will be able to provide its customers with integrated Bitcoin services and further drive end-user acquisition, retention, and engagement along with increasing its fee revenue opportunities.
In the official announcement, Jonathan Price, EVP of Emerging Business, Corporate and Business Development, Q2 noted that a December 2020 study by Cornerstone Advisors found that 15% of US consumers own Bitcoin or some other form of cryptocurrency and that majority of these crypto owners would use their banks to invest in crypto if they had the choice to do so.
As such, they are now enabling “financial institutions to take advantage of this market opportunity and meet the demands of their account holders.”
This week, NYDIG also collaborated with Fiserv, a payments and financial services technology solutions provider with 74.84 billion in assets as of March 31, 2021. With this integration, Fiserv customers can manage bitcoin transactions directly within their customer bank accounts. Nic Carter, founding partner at Castle Island Ventures said,
“Quietly, one of the most important developments in the ongoing integration of bitcoin and financial services is happening right now.”