Opiria is developing a platform where users can sell their personal data to corporations in exchange for the company's internal cryptocurrency, the PDATA Token. The company has the ambitious goal of disrupting the existing consumer data industry, helping companies gain more useful information and consumers protect their privacy.
Opiria is already a successful company, paying its current users with fiat currency, and boasts several prominent customers. However, the company mentions that it hopes to attract tens of millions of users within the next few years, and it's not clear whether the company's token will be desirable enough to compel that many people to participate.
Opiria is being developed by a relatively large team, with two managers, nine developers, and seven advisors. While biographical information is only provided about the managers, they boast impressive educational credentials and professional experience in engineering. The company is based in Ingolstadt, Germany.
Opiria is already a thriving company; it's only the addition of its internal cryptocurrency that's new. The company was founded in 2015, with its current platform launching a year later, and it has since managed to attract business from Audi, General Motors, Intel, and Volkswagen. While the company seems healthy, its plans for growth seem unrealistic: its roadmap states that they hope to attract 50 million customers by 2021, and 250 million by 2023, but there's no mention of how they plan to accomplish this.
Opiria has already developed apps for iOS and Android, as well as a web portal. Users can take surveys and earn money virtually any time, anywhere. They state that the entire ecosystem that incorporates the PDATA Token will be launched in the first quarter of 2019. Opiria claims that its service helps both consumers and businesses. Many consumers tacitly accept to having their browsing data collected and sold as a condition of using many online services.
Opiria allows them to at least be directly paid for this information, and completely protects their privacy because all data is recorded onto an anonymous blockchain. Users can elect to give Opiria an immense amount of data – including information from wearable devices, eye trackers, their location, and details about their finances and health – but they are entirely in control of what they share or keep private.
Businesses – who rely on this data for both marketing and product development – should also appreciate the data they gain through Opiria, since it is more consistent and honest than that gained through corporate surveillance.
Opiria PDATA ICO Details
The PDATA Token's ICO is scheduled to begin on March 26, 2018. A private pre-sale has been running since November 1, 2017, and will continue until the start of the public ICO; buyers who participate in the pre-sale are entitled to significant discounts, but it is available by invitation only. Opiria's website does not mention how many tokens will be offered in total, but it states that any not bought during the ICO will be burned.
The company also does not mention which public exchanges the token will be available on, but states that it will regularly the tokens back in order to continue paying users for their participation. The company explains that it will use revenue from the ICO to fund a marketing campaign to recruit new users, thus driving up the token's value by creating demand for it.
The Opiria PDATA ICO Verdict
Opiria's app presents an interesting idea, and the fact that it has already attracted so many prominent customers is very promising. However, it's difficult to say estimate how many more users it can attract; the company hopes to launch a major marketing campaign, but its insistence on paying users with its internal cryptocurrency could drive away those not already interested in this technology.
The company must also compete for business with social media and search engine giants, who produce enormous troves of similar data every day, and show no signs of slowing down. Investors interested in the PDATA Token should wait for more information about both the currency and the company that's issuing it, and also note that the platform using this currency will not be released until about one year after the ICO.