Outlier Ventures Announces $30 Million Diffusion Programme to Enhance Web 3.0 Innovation


The blockchain-related capital firm Outlier Ventures will be launching a Diffusion Programme with the intention to promote Web 3.0 adoption and innovation. The information was released by the company in a recent blog post.

This programme will help their portfolio engage with industry participants and increase interoperability, usability and also adoption.

Outlier Ventures Announces New Diffusion Programme

With this program, the firm will be providing companies and other institutions $30 million in the next three years to support the adoption of decentralized firms. According to Oulier Ventures, diffusion is the contagion of an innovation overcoming psychological and sociological barriers in a specific social system.

Thus, they will be designing a strategy for the diffusion of these companies to increase the chances of being noticed, adopted and implemented.

The Diffusion Programme includes a section in which they will be working so as to engage developers around OV’s vision of the ‘convergence stack’ of protocols. They will also be developing proof of concept programs as well.

Moreover, the firm will include an accelerator for startups in order for them to be able to grow and be adopted in the real world. The intention is to also partner with academia so as to work on solutions that Outlier Ventures portfolio companies are facing.

Lawrence Lundy-Bryan, OV’s Head of Research, commented:

“We’ve recently mapped out the different layers of decentralised technologies we believe are necessary for Web 3.0 to challenge today’s broken Web – from applications to foundational infrastructure. After a period of frenzied experimentation, the industry must now address how it triggers real interest and demand from a critical mass of actual users to benefit from tokenized mechanisms of incentives and disincentives.”

In addition to it, Mr. Lundy-Bryan explained that their Diffusion Programme is not only focused on their portfolio companies. The intention is to reach a larger number of companies operating in the space that have real possibilities of reaching mass adoption.

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