Brave is a crypto-friendly web browser that’s stopping the tracking of advertisements and is competing with Google. Recently, it has registered more than 350,000 rewards publishers. These publishers are websites enlisted to receive rewards from Brave, rewards that are being given each time a user sends a Basic Attention Token (BAT) tip to a desired website.
An 820% Increase in Under a Year
The 350,000-milestone reached by Brave indicates an 820% increase in under a year, Brave having less than 38,000 publishers at the beginning of the year. As statistics released by the browser indicate, the rise has come from creators, as there are about 231,865 YouTube publishers and 19,370 Twitch streamers connected to Brave. In the meantime, the websites' accounts are at a number of 38,819 publishers. Some of the biggest names among the website publishers are Wikipedia, the Guardian, the Washington Post, and Wikihow.
Brave Blocks Ads on Websites
Similar to crypto-based businesses, Brave’s concept is all about disruption. Being a novel browser, its disruption is an archaic and, let’s say, insidious advertising method. Brave is blocking websites from sending many commercials to the user and sends its own, which are less invasive. In other words, it focuses on privacy, making sure ad trackers or data harvesters are being ditched together with the original ads.
However, it doesn’t leave websites dry because it instills the opt-in alternative. By using Brave’s BAT, users who are also rewarded in BATs for viewing any ad can bring their contribution to the websites they think are deserving of their tokens.
If the websites are to receive such tokens, they need to be signed up as publishers with Brave. As said before, Brave now has more than 350,000 publishers, meaning its stats have impressively grown in the last year.