Overstock’s tZERO To Tokenize Upcoming “Atari: Fistful of Quarters” Movie with Bushnell Coin
Atari: Fistful of Quarters, an upcoming movie about a video game console manufacturer, is about to be tokenized. Obviously, the idea can seem somewhat weird at first, but it is actually pretty fitting. The tokenization will be made by tZERO, an Overstock subsidiary. Overstock is an American retail giant which has a sharp interest in the crypto industry.
According to the release sent out to the press, the producers of the new movie are developing the “Bushnell” token together with Overstock’s tZERO. The tokens will be officially sold by Vision Tree, the producer of the movie.
By purchasing the tokens, the owners will get several additional benefits and will be able to vote on the upcoming trailer of the movie, as well as make some casting choices.
Atari: Fistful of Quarters is a movie about Nolan Bushnell, an executive that is cited as the father of the video game industry and the founder of the Atari Corporation.
The CEO of Overstock, Patrick Byrne, affirmed that the company was very satisfied with the partnership. According to him, the Hollywood industry is often resistant to change, so the company is glad to be able to add more transparency to it by creating the technology that will help the company to tokenize the movie and make it more accessible.
Similar Cases Of Tokenization In Movies
While Overstock claims that this is the first time that someone finances the production of a movie using cryptos, the truth is that there is another case that is older than this one.
The National Bank for Economic and Social Development (BNDES) of Brazil has recently announced that it would help to finance a local documentary using its own Ethereum-based stablecoin. The movie is “The Boy and the World”, created by Ale Abreu. It was nominated for the Oscar back in 2016. This investment will be done using the BNDES token, backed by the Brazilian Real (BRL).
Another similar project dates back to 2017. 21MCoin was a project that distributed the royalties from a movie to its crew, which helped to remove the middlemen from the process.