What is the OwnData?
OwnData is a decentralized platform that has been designed to help you monetize your blockchain through the use of your own data. This is a next generation system for using data to make money. It’s said to be fast, secure and extremely easy to use. On the first page of the website you can get a data wallet, open coin wallet and download the desktop wallet. As soon as you do that, you can start earning coins right away.
How Does the OwnData Work?
The company works through the use of selling data. As of now they are in a private pre-sale ICO, you can get a login referral code by joining the platform early on. As of now they claim to have sold over 1.3 billion coins around the world with a total of 11 billion, making another 9.6 billion available. The coins are only a small fraction of a BTC, so it’s possible – still it’s a big number for a company that has not likely been heard of by many people.
The tokens are called OWN, and they are apparently the bread and butter of the platform. OwnData promises to be the world’s greatest blockchain data selling money making opportunity on the market. They are a cryptocurrency market for people who buy and sell data.
Data is collected from one of more then thirty countries around the world. Many of them are major players in economics like the United Kingdom and the United States as well. You earn money in the form of coins by using the platform to distribute your data. They provide tools that promise to make the sharing and managing of the data on the platform easy for even the most novice users.
The first step is to collect data. Owners of sites and editors are the ones who need to sign up for own data user accounts, so they can register their websites on the blockchain platform. OwnData then gives you a unique pixel code that you install on your website. The unique cookie will allow you to collect data from your site to be used on the network.
Using the friendly interface, you can segment data however you would like to. This in turn gives you the ability to integrate a unique algorithm for deeper collection and to enable retargeting. It’s a flexible way to tokenize your website and segmented data on OwnData.
You’ll also get your own personal Data Wallet that only takes a few simple steps to setup. The platform is said to be ideal for anyone who owns a website, edits it or develops applications.
Advertisers, publishers and data suppliers can also benefit from the platform. As can ad networks, data exchanges, DSPs, DMPs and even more apparently. They have a massive market cap of $519 billion USD. That’s a big number, but considering how much value is data, anything is possible.
Advertising is after all one of the most lucrative industries in the world. And this seams to be a platform that is specifically designed for the collection of data. Anything that has to do with digital advertising is lucrative for a lot of companies and people.
The solution that they are providing is solving the problem for the everyday person. This is a platform that allows anyone to make money from data and traffic, typically it’s only the bigger dogs that make a killing of data collection.
OwnData ICO Conclusion
It’s a decentralized data collection network for people to buy, sell and trade data to get tokens they can exchange for services or fiat. There is a definite team on the website, you can research them for yourself and they seam to be legit.
This is a tough business, collecting data and selling it – but then again so is cryptocurrency, eCommerce and pretty much anything you can make a killing at online. I would research into this company a little more, they seam to have their ducks in a row and will likely wind up making a a lot of people a lot of money in the long run.