All over social media is advertising. A major portion of all advertisers in the world, lose clicks and capital because of bots and fake accounts. It’s a fraud-based landscape that costs marketers and advertisers a fortune.
Clients also suffer on the tail end of all this, spending large sums of money on campaigns that are destined to fail because of fraud, rarely getting the ROI they once did. The social networks themselves have little or no interest in finding solutions to the problem that is ongoing. Improvements in transparency need to be made for the advertising campaigns to be successful.
Basically, even though advertisers can view analytics reports on the ads they place, they still lose money because of fraud and the lack of monitoring services to see where their content is shared, by who and when, in real-time. The resulting issues is a thorn in the side of social media advertisers across the globe, resulting from foggy analytics and placement, resulting in poor CTR and ROI.
The new approach being taken by Pinmo for social media marketing, integrates blockchain technology into marketing and advertising in social media networks. It’s done in a way that removes the problems listed, so advertisers can finally create quality campaigns to get the ROI for their clients as intended. Better performing ads, more revenues, with higher profit margins are the expected norm with Pinmo’s protection.
It’s becoming the most innovative solution the online advertising world has seen, thanks to the integration of the blockchain. The new implementation is beneficial for all parties involved in several ways. It will allow advertisers using Pinmo to skip the setbacks instilled from fraud, due to a lack of transparency which plagues nearly every social media channel on the market.
Pinmo developed their main platform back in 2017, first working to create a solid framework for fiat currency, with more than a million USD in total revenue from a multitude of clients. The growth rate has been astounding, with them even running campaigns using analytics from IBM’s Supercomputer on the back-end.
Fast forward to November of 2018, Pinmo is taking an already settled approach to the next phase of the process by incorporating blockchain technology into the already successful DApp to increase ad campaign security, data transparency, and to handle user advertiser payments in cryptocurrency created by Pinmo, simply called the Pinmo Token.
At it’s core, the blockchain isn’t just a piece of sophisticated technology. It’s a secure, fast, transparency operating system on a decentralized network, used to record transactions in real time on ledger nodes. All of the transactions made on the blockchain are validated via the crypto-signature made by each new one, a unique series of mathematical code created for the purpose of tracking.
Pinmo’s social media marketing platform operates on a decentralized network, meaning it’s the ideal for blockchain integration purposes. Pinmo also allows users to create campaigns where they deliver content links, and other pieces of information to huge group of users with incentives to share the content on their own accounts within major social media networks.
Ads completed by advertisers are paired up with the perfect match audience of users who will share the ads. The ads are optimized by Pinmo to hit the perfect client. Users have the incentive to share the ads because when they do they’re paid out by Pinmo, based on a tracking system that records the performance of an advertisement.
The blockchain part of this plays an important role in several aspects of the process:
First off, advertising sharing actions performed by users on social media will result in data points given by Pinmo’s blockchain. The new transactions are then followed by users who have made them through the sharing of the materials and advertisers who run their own campaigns with the participation of the users.
Since Pinmo is a transparent system, extremely secure, each and every share made by a user is tracked and can’t be manipulated. It means that user can track how they’re personal performance ranks for the purpose of getting paid. Advertisers are also able to track their ads performance in real time.
Second off, Pinmo filters the users on the network to guarantee they’re real people with actual accounts and not bots. The blockchain also tracks all sharing in real-time, resulting in the ability for advertisers to track the exact movement of an ad to make fraud near impossible. Basically, Pinmo uses blockchain to fight ad fraud like no other network online can.
Better Payment Processing
The DApp can be paid by users with tokens, that have been created on the same blockchain that records ad performance. Marketers on the platform who use Pinmo can purchase advertisements with the tokens as well, also giving them access to advanced managements tools on the system. The Pinmo token is fully convertible to fiat money too, giving it a high-value exchange against other cryptocurrencies like Bitcoin and Ether on third party exchanges.
Tech Specs for Pinmo’s Blockchain
As far as tech specifications go, Pinmo is the first to use DApp for cross-blockchain solutions in advertising management software. The platform instills this by use of the main ledger and a portal for advertisers on the Ethereum blockchain while as the same time giving a front-end user interface inside Pinmo. The platform even works with the same third-party applications who created Node DApps, so they can join one another for a better distribution of traffic across the community, with the same benefits offered by the blockchain.
Basically, other users of applications like Nebular and Elastor will be able to use the services provided by Pinmo with already existing tokens. They can even use Pinmo to create their own coin-based traffic solutions. Pinmo is simply the gateway for cross-chain solutions between merchants and traffic ecosystems.
Pinmo’s Blockchain Solutions in Conclusion
The company has successfully integrated their mainframe into their unique advertising management system for traffic, tracking and analytics. The solutions are unique to Pinmo and cannot be found on any other platform currently available to advertisers and markets. Individuals using the system can watch all their tracking in real-time to ensure they’re getting the most use, while avoiding fraud. The security on the platform is unseen anywhere, with the promise that the transparency and trust will continue as the platform grows, no matter how big it gets with its cross-chain partnerships.
What are your thoughts? Will Pinmo put other advertising platforms like FB and YT in second place? Tell us your thoughts in the comment section below.