The leading Australian sports gaming company, PlayUp LTD has announced the latest addition to its growing online gaming ecosystem — PlayUp Bet.
The announcement confirms the site as the 8th platform of the PlayChip Ecosystem, joining the betting club, Mad Bookie, ClassicBet, TopBetta, DraftStars, 123bet and PlayUp itself.
The integration of PlayUp Bet into the PlayChip ecosystem has garnered excitement within the PlayChip community, not only for enhancing the utility value of the token itself but for the path it is building towards a fully decentralized sports betting model.
A Crypto-Token With Utility
The site will become the world's first fully-functional crypto-enabled sportsbook and gaming platform with its own native token — the PlayChip. This marks one of the first ever cases where a crypto-token has utility value before listing.
PlayUp CEO Daniel Simic lauded the progress and was effusive about the future of PlayUp Bet.
“It's fantastic to be able to announce the launch of one of the world's first crypto-token only betting platforms,”
“We've been working hard on this platform for a while now and it's great that it has come to fruition. We firmly believe in the benefits that decentralization can bring, not only to payment solutions but also fair and transparent gaming,”
PlayUp Bet offers wagering options on nine different sports, as well as the chance to bet on a gallop, greyhound and harness racing on more than 25 major racetracks around the globe.
A range of wagering options from UFC to eSports will be included in subsequent updates. The PlayChip is the only form of currency accepted on the site, offering the Ecosystem's one-million-plus user base an opportunity to familiarize themselves with the token before its generation in December of this year.
This continues a strong year of growth for PlayUp and the PlayChip, with the addition of six platforms to the PlayChip Ecosystem in the past six months.
PlayUp Bet is currently live in beta mode where verified users can bet and win PlayChips in anticipation of the full launch in December following the generation of the PlayChip token.