Po.et – Shared Blockchain Ledger For Digital Creative Content Assets?

Po.et is a shared, universal ledger built to manage the world’s digital creative assets. Find out how Po.et claims to work today in our review.

What Is Po.et?

Po.et is a blockchain-based platform that promises to reclaim value for content creators, publishers, and consumers. Using Po.et, creators can own their content, create and issue licenses, and ensure they receive fair compensation for their work.

Basically, Po.et is proposed as a way to manage intellectual property rights in our modern age. The platform is catered towards publishers, journalists, and content creators. All three of these parties can benefit from better digital asset management.

The company is backed by some of the major names in the cryptocurrency community, including Ethereum’s Antony Di Iorio and Bloq’s Jeff Garzik.

Po.et will release its POE tokens in a crowdsale starting on August 8, 2017. The tokens represent a share in the company and its profits.

What Problems Does Po.et Seek To Solve?

Digital asset ownership is a mess today. This leads to inefficiencies in the industry, and it can make it difficult for content creators to profit from their work. Po.et seeks to solve three key problems about digital asset ownership on the internet today:

  • Ownership: Who owns a particular digital media asset?
  • Utilization: Who can use, license, or repurpose this asset?
  • History: What is the origin of this asset and what is its trajectory?

Today, content on the internet lacks proper and verifiable attribution of ownership, licensing and creation. It doesn’t come attached with metadata – which could tell us things like authorship, ownership, history, and the date of creation. This lack of information makes it difficult for publishers to share work – they don’t know the ownership of a particular piece, or who to contact. It also makes it difficult for content creators to be rewarded for their genuine work.

How Does Po.et Work?

Po.et extends the timestamping and hashing features pioneered by Proof of Existence. This enables blockchain technology to reach new commercial applications.

Overall, Po.et describes itself as a shared, universal ledger designed to track ownership and attribution for the world’s digital creative assets. By doing so, Po.et reclaims value for content creators, publishers, and consumers.

Some of the key features and uses for Po.et include:

Own Your Content

Po.et lets you generate immutable and timestamped titles for your creative works, registering your work onto the Po.et network. Because the data is dementalized and secured by the blockchain, a record of this transaction will always exist on the blockchain. The metadata attribution remains safe, verifiable, and immutable. If you want to check who was the first person to publish a certain work, for example, you can check the Po.et blockchain to verify that data.

Create And Issue Licenses

Po.et uses cryptography to allow publishers and content creators to automate the licensing process without relying on third parties. Publishers and content creators have the tools they need to do it all themselves: they can choose from a pre-existing license or create their own terms, for example. They can also automate the payments, transfer, and issuance of licenses. The end result is that both publishers and content creators have the tools needed to get the job done.

An Open Network

Po.et’s open network builds a bridge between creators and publishers. You can discover new content or verify authenticity, for example, authorized through a transparent system of attribution.

Open Source

Po.et, like most blockchain technologies, is built on an open source platform.

Who Should Use Po.et?

As mentioned above, Po.et is of particular use for publishers, journalists, and content creators. Here’s how all three of these parties can access the platform:


Publishers can generate immutable ownership certificates and improve internal discoverability of digital creative assets. It also allows publishers to seamlessly interact with a network of freelance content creators, allowing them to significantly reduce friction in the publishing process.


Journalists can make their content discoverable with transparent licensing terms to a global network of publishers. Upload the definitive version of your work, then update it in real-time using the metadata hash.

Content Creators:

Content creators an access a database of published and unpublished content to curate and license automatically. They can discover metadata and originating information about digital assets and ensure authorized use and proper attribution.

Other Uses:

Po.et can be used to timestamp academic research and analysis, provide admissible legal evidence, or conduct internal discoverability operations.

At the moment, Po.et is already used by Bitcoin Magazine, described as “a Po.et Alpha Partner” in the company’s whitepaper. Bitcoin Magazine uses timestamping and Badge authentication for its content.

Po.et Features

Po.et will continue to introduce new features over time, based on the roadmap outlined below. For now, here are the features as listed in the company’s whitepaper.

Standardized Metadata Schema For Creative Works:

Po.et’s metadata schema enhances internal discoverability by creating a digital asset catalog and facilitating the search of a publisher’s timestamped assets. This metadata includes vital information like the original URL, word count, author, and publication, as well as any custom attributes added by publishers.

Identity Management System:

Po.et’s identity management system will let users see who amended a document. Users can create a cryptographically-secured Po.et profile using private keys stored in the Po.et Authenticator mobile app. This will create an immutable edit log to defend against the manipulation of content.

Multi-Signature Permission:

Multi-signature permission will be available to ensure only members of an organization with the proper authority can view or make changes to any given asset.

Authentication Badge:

Every digital asset registered on Po.et will have an authentication badge. This badge provides a visual representation of the asset’s registration in the Po.et ledger. It allows users to follow the link to discover metadata and originating information about the asset.

Po.et’s Roadmap

Po.et has outlined several development areas as it seeks to progress with its development.

Stage One: The Rosetta Era

During the Rosetta era, the company is seeking to attract digital publishers by providing them with a useful and inexpensive platform for time-stamping and generating immutable ownership certificates for their digital assets.

Stage Two: The Gutenberg Era

The Gutenberg era will see the launch of additional features that facilitate seamless licensing, syndication, and attribution of digital assets among a network of publishers and trusted content creators.

Stage Three: The Alexandria Era

The Alexandria Era will occur after Po.et has created a strong network of publishers. This will create sufficient critical mass for the project to move to an open network and marketplace of independent content creators, editors, and publishers.

As you can see, each stage is named after important events in the history of publishing, language, and content creation.

The Po.et Token

Po.et’s native token (POE) will be initially used as fundraising. It will create a community of engaged, invested stakeholders and publishers. Those funds will be used for the long-term development of Po.et. Tokens will also be used to provide a mechanism that economically rewards early adopters and positive contributors to the Po.et network.

As an ownership of a Po.et token, you get a proportional share of the fees and revenue generated from the commercial application of Po.et. Fees are collected for providing services (like processing and validating license payments).

The POE Tokens are ERC20 tokens. The ICO is scheduled for August 8 to September 5, 2017.

The developers plan to raise $10 million USD in fundraising. A total supply of 3,141,592,653 tokens will be issued, with 50% of those tokens available during the token sale. The remaining share goes to the foundation (22%), integration partners (10%), angel investors (10%), and founding team (8%).

About Po.et

Po.et’s core team includes Esteban Ordano (full-stack engineer and architect), Konstantin Richter (business development), Pat Riley (head of product), Lautaro Dragan (technical lead), and Jeremy Kandah (chief coin officer).

The company has partnered with Zerion for its token sale, as well as Otonomos (governance partner) and Jaxx (wallet partner).

Key backers of Po.et include Bo Shen (Fenbushi Capital), Anthony Di Iorio (Etheruem, Jaxx), David Bailey (BTC Inc.), and other prominent members of the blockchain community.

Po.et Conclusion

Po.et is a unique blockchain technology seeking to change the way we manage content rights in a digital world. The platform already has a working alpha running on a testnet, and Po.et is actively used by Bitcoin Magazine. The company is preparing for its ICO on August 8, during which it will release POE tokens that represent a stake in the company.

You can learn more about Po.et today by visiting the organization online at Po.et.

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