Portion Enables Customized Sneaker Shoes on the Blockchain Along with Digital Art and Collectibles
Portion, a blockchain-driven digital art and collectibles auction house has formed a partnership with snkrINC, an established media brand that focuses on the sneaker culture. The two entities are teaming up to offer digital sneaker collectibles.
As a result, the companies are inviting innovative artists to showcase their creative prowess by making customized digital footwear that will be sold and paid for in digital currencies. So far, Portion has received $5.5 million worth of venture capital funding, an amount that will be sued to empower creators, collectors and bidders within an ecosystem powered by cryptocurrencies.
In addition to being hugely popular, leading footwear brands such as Nike, Vans, Converse, and Adidas all allow their clients to customize their shoes. Nike was the pioneer in this regard, introducing the then unique NikeiD initiative. Since then, digital artists, sneaker enthusiasts and fashion maniacs have been able to express their creativity by individualizing their footwear.
On its part, snkrINC is renowned for enhancing the sneaker culture by curating popular sneaker artists such as StomperHaus and Robb Harskamp. Following this collaboration, Portion will allow sneaker artists and other innovative minds to customize shoes and set up their personal line of digital sneakers. After the designing of the customized sneakers, artists can monetize them using the Portion platform. On the other hand, sneakerheads will have easy access to a platform where they can collect their favorite personalized shoes.
Features of the Portion Platform
The Portion platform is a decentralized digital marketplace that provides a transparent and solution for digital art and collectibles. The following are the cores features of this platform.
Due to the decentralization capability availed by blockchain technology, transparency is not an issue within the Portion ecosystem. All transactions are recorded on the immutable blockchain ledger and are accessible to all parties.
Portion will exclusively accept payments made in digital currencies. This will enable the platform to verify the availability of user funds in real-time, thereby preventing depleted accounts from bidding.
Moreover, the funds will be secured on smart contracts until the auctioning process is completed and a winner determined.
All transactions will be conducted in accordance with the terms stipulated in their corresponding smart contracts. This, coupled up with the transparency and security provide by blockchain technology, makes the platform a trustworthy marketplace.
Through decentralization, the Portion platform facilitates direct interaction between collectors and creators. This ensures that the goods are authentic and accurately represented.
Portion was established two years ago by Jason Rosenstein. This came after he had created an auction platform prototype that connected the physical world to the digital world to promote authenticity. Portion is built on the Ethereum blockchain.