CoinGate, a Lithunia-based blockchain payment gateway has collaborated with PrestaShop a Paris-based open-source e-commerce platform in a bid to reach more than eighty thousand merchants in the EU.
The duo announced their collaboration deal on March 20, 2018, a step that is meant to enable EU-based online merchants to adopt cryptocurrencies as a method of payment. The partnership between the two companies is a step in the right direction for the cryptocurrencies and the blockchain technology in overall.
Addressing the reasons behind the collaboration, CoinGate CEO Dmitrijus Borisenka said:
“Encouraging adoption among people beyond the tech-savvy early-adopters is one of the biggest priorities for us. PrestaShop has an ideal base of small to medium stores that may well utilize cryptocurrencies not only as an innovative and increasingly popular payment method. Paying with cryptocurrencies is much cheaper than traditional card payments, including the promotional benefits that the Bitcoin tag carries.”
PrestaShop & CoinGate Partner Up
“There is an entirely new market of people who own all kinds of cryptocurrencies and are looking for ways to spend them. However, the gap between customers and merchants in this sphere is still huge. It is, therefore, crucial to educate and encourage businesses to adopt a forward-thinking attitude and to overcome the prevailing misconceptions that surround cryptocurrencies,” the CEO added.
To simplify things for new entrants, CoinGate seeks to implement a user-friendly payment gateway mechanics that newcomers will find easy to use. In addition, users will require basic knowledge of cryptocurrencies to utilize the payment processor.
Easy To Install
Besides, the payment module is easy to install with only a few clicks. The merchants will require an account with CoinGate to get started. With more than 50 cryptocurrencies supported including Bitcoin, the platform will provide an opportunity for the merchants to trade in a cryptocurrency of their choice.
All crypto-tokens will be in a single payment ecosystem that will accommodate a wide range of cryptocurrency owners. For merchants using the platform, things could not be that effortless, as they will be able to settle accumulated payments in a single currency of their choice.