France’s premier social trading network, eToro, has adopted a common strategy employed by big brands – which is to sign a famous individual as a brand ambassador. eToro’s new brand ambassador is French tennis professional Gael Monfils, who is widely-recognized on the international stage for his seven wins of Associated of Tennis Professionals (ATP) singles titles and his completion of several Grand Slam tournaments – all by age 31.
The most recent move as a brand ambassador is a 42-second video titled “Get Serious About Investing.” In the video, a Gael Monfils is the professional narrator and he often uses terms such as “success” and “dedication” to promote a connection between a tennis match and investing. The purpose of the video is to attract viewers’ attention before it goes on to describe the value of getting serious of investing in eToro.
Interestingly enough, it is normal to question what makes the pairing between trading and tennis work. Simply put, the two have several qualities in common. To start, eToro is a multi-asset, web-based investment platform that makes it easier for users to buy, hold, and sell assets. The assets include ETFs, stocks, and cryptocurrencies. At this point, the platform provides trading concerning 10 digital currencies, such as Ethereum, BCH, Bitcoin, Litecoin, Ethereum Classic, Dash, Stellar, NEO, and EOS. There are also over 140 million registered users.
In terms of tennis, Monfils may just be the ideal trader. Even with his colorful personality and hectic schedule, eToro makes it easy for him to conduct trades and to stay in touch with his goals. Better yet, unlike most brand ambassadors, Monfils has actually used the platform, starting trading in 2017. His first exposure to the trading network was through his brother in law and ever since, he has enjoyed from all that the platform has to offer, even CopyTrader which makes it easier for users to allocate funds and to copy traders’ portfolios in real time.
Monfils’s dedication, hard work, talent, and more provide him with the qualities necessary to be a successful online trading. With Monfils as a global brand ambassador, the brand is able to truly provide the outreach it is aiming for so that users can enjoy from success when they adopt a trading strategy. Very few platforms are able to provide with eToro can. To learn more about eToro, just visit the brand’s website today.