Proof: Crypto Community Led Fight Against Untruthful Content


The Proof community is going to lead the frontier in the battle against false news. Developers of this community are creating a platform that leverages the wisdom of the crowd in finding the truth.

How Proof Started

While researching the possibilities offered by the blockchain, the founders of this project envisioned a new editorial system. This system would allow people, known as voters, to be incentivized with tokens to vote on the truth.

The two founders, Luigi and Chris, spent a huge amount of time studying the markets as academics and practitioners. They quickly came to the realization that the wisdom of the crowd and the shared economy could be utilized to uncover the truth.

Proof at the core is a market-based platform that uses the wisdom of the crowds, a shared economy, incentives, applied microeconomic theories, and a governance system. It has utilized all of these things to create an inexpensive, scalable, and unique solution that can solve the problem of false reporting in society. Proof is currently working on the alpha version, which is expected to be released in Q4 2018.

What Is The Aim Of Proof?

Proof is designed to be a community of people who engage and receive incentives to work. There are three types of roles in the Proof community. In Proof, you will find Submitters, who submit content that they see as being questionable, Readers, who visit proof since the value content that has been vetted. The final role in Proof is the Voter role. These people review and vote on content as part of a bigger community effort to get to the truth. Everyone is incentivized to do the right thing using the native token Proofs.

By leveraging the blockchain and other concepts, Proof will secure the truth in photos, text, and video form. This community is based on a belief that if people are equipped with the truth, it will help to improve the world.

Why Proof Matters

In the mid-90s, the common belief was that the internet was going to democratize creation and distribution of content. While it did occur, what many did not anticipate was that there might be a need for a global editorial system. This tool would need to be created at the industrial scale capabilities of the publishing tools.

Since the internet landed, groups, people, publishers, and entire nations have weaponized content. The aim is to generate clicks, destroy peoples’ lives change election outcomes, or lie for some self-interest.

Crowd Wisdom

Crowd wisdom or collective intelligence is the belief that verifying the truth can be done by the crowd. Under the right conditions, individual decisions aggregated can be greater than one individual can decide by himself or herself. Since the early adoption in economics, crowd wisdom has been used in sociology, science, psychology, and numerous other disciplines. It has helped to solve both complex and simple issues.

Reflective Ventures

To fund the creation of this community ecosystem of finding the truth, Proof has partnered with Reflective Ventures. This is the firm that will provide seed investment to get things moving.

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