Leondrino Exchange is a platform that allows companies to manage their own private currencies. Find out how it works today in our review.
What is Leondrino Exchange?
Leondrino Exchange aims to offer “currency management as a service” to enterprise users.
The company first made headlines in late 2017 for launching its PXLT token sale. PXLT tokens were called “Pre XLEO” tokens, with XLEO tokens being the tokens that you can ultimately spend on the Leondrino Exchange platform. The token sale, originally scheduled for November 6 to December 4, did not meet its funding target and the money was returned to investors.
Now, Leondrino Exchange is attempting to complete a second PXLT token sale in Q1 2018.
The main goal of the platform is to allow companies – and any enterprise users – to issue their own currencies. These companies can issue currencies that function as loyalty points, for example. After launching a currency, companies can decide how that currency is managed – and how the tokens can be spent. Alternatively, users can convert their private currencies into the more liquid XLEO tokens at any time.
Let’s take a closer look at how Leondrino Exchange aims to disrupt the currency management as a service industry.
How Does Leondrino Exchange Work?
When launched, Leondrino Exchange’s XLEO token will become “the bridge currency” for private, branded currencies.
As mentioned above, the platform seeks to operate as a “currency management as a service”, or CMaaS platform. They offer a blockchain-based platform and marketplace that allows organizations to issue their own private, branded currencies.
The goal of Leondrino Exchange is to complement the existing cryptocurrency/fiat currency monetary system by introducing a new category of private branded currency backed by the current and future business of global brands.
These currencies are called “Leondrino”, which is why the platform is called the “Leondrino Exchange”. Leondrino are issued for each eligible brand, and they’ll be named after the associated brand. The supply of each currency is managed by the Leondrino algorithm in combination with a dedicated monetary board and based on a brand-specific monetary policy. Branded Leondrino can be used as a medium of exchange for goods and services and they will be interchangeable with fiat currencies or cryptocurrencies over the Leondrino Exchange.
The long-term goal of Leondrino Exchange is to become the most trusted issuer of private branded currencies.
In more straightforward terms, Leondrino Exchange aims to allow companies to issue, manage, and control their own private currencies. Let’s say a company like Apple wants to launch Apple Dollars. Apple can do so by launching their private, branded currency on the Leondrino Exchange.
The ecosystem revolves around the XLEO token, which is the native currency of the ecosystem. XLEO is designed to execute transactions between a consumer and different end points of the sales channels of brands (including ecommerce shops and brick and mortar merchants). XLEO functions as a “bridge currency” enabling transactions of Leondrino (the private, branded currencies). You can transfer your private currencies into XLEO, for example, to make them more accessible and spendable.
Who’s Behind Leondrino Exchange?
Leondrino Exchange is a German company organized under the name Leondra GmbH. The company is headquartered in Berlin, Germany, but is established as a Delaware corporation with an address in New York. The company was founded in November 2014.
Key members of the company include Sandra Leonie Ritter (CEO). Sandra has 15+ years of experience as an entrepreneur. Prior to launching Leondrino as a private currency management platform, Sandra led Leondra GmbH to create platforms like the Leondra Music Business Platform, catered to music businesses worldwide.
Other listed members of the team include Peter Reuschel (CFO And COO) and Michael Richter (CTO).
All three executives had been successfully working together for 10+ years even before Leondrino Exchange was founded.
The PXLT Token Sale
The PXLT Token is a standard ERC20 token. The token is defined as a pre-XLEO token. At launch, the token will be convertible 1:1 with the XLEO token, which is the bridge currency in the Leondrino ecosystem and the main currency used for all transactions.
All information about PXLT can be transferrable to XLEO as well. For example, both tokens have a total supply of 10 million. PXLT are priced at 1 ETH = 200 PXLT.
The token sale was initially scheduled for November 6 to December 4, 2017. That token sale took place, although it did not reach its spending goal. The company has scheduled a second token sale for Q1 2018.
An exact date for the new token sale has not yet been announced. However, you can stay up to date by visiting online at PXLT-TGE.leondrino.com.
PXLT Token Conclusion
Leondrino Exchange aims to create a platform where private companies can issue and manage their own currencies on the blockchain. A company can issue currencies that function as loyalty points for customers, for example, then control the issuance and usefulness of those tokens.
The ecosystem revolves around XLEO tokens. A token sale for pre-XLEO tokens (PXLT) is taking place in Q1 2018, after an initial token sale in late 2017 failed to meet its funding target. PXLT tokens will be transferable 1:1 with XLEO in the future.
To learn more about Leondrino Exchange and how it plans to disrupt the loyalty points and currency management as a service world, visit online today at Leondrino.com.