There are many different factors that contribute to consumer actions online. Before committing to a purchase, the vast majority of online shoppers or individuals about to make a buying decision search for informed reviews and assessments of products. In most cases, these resources are opinion leaders, which commonly come in the form of bloggers and content creators.
Engaging the services of social media influencers is now a critical element of any effective advertising strategy. Advertisers now invest hundreds of millions of dollar annually into influencer and opinion leader marketing alongside traditional CPA advertising.
The only drawback to this highly effective method of advertising is that in many cases it can be difficult for advertisers to identify key influencers that are able to connect with their target demographic. A new blockchain based platform, however, aims to shake up the contextual advertising market by creating a new crypt-based P2P adwords solution that allows them to connect with influential bloggers in a meaningful way.
In this article, we’ll take a look at the Qaazqaaz platform and find out what it aims to achieve. We’ll also break down the specifics of the upcoming QaazQaaz initial coin offering in order to help you determine whether it’s worth keeping an eye on.
What Is QaazQaaz?
Qaazqaaz is a unique new addition to the roster of upcoming initial coin offerings, but presents an interesting model that could potentially disrupt the native advertising market. The Qaazqaaz platform intends to create a new marketplace that facilitates easy and transparent native advertising by leveraging influential opinion leaders.
In addition to streamlining the way advertisers connect with bloggers and other opinion leaders, the Qaazqaaz platform also intends to mentor effective and popular influencers with both training and effect monitoring. The platform will create a transparent funnel between advertising and real world actions, thereby increasing advertising effectiveness and ROI.
The Qaazqaaz platform will use a CPA pricing model that will be facilitated by the use of QZ tokens, a native crypto token that can be used to both purchase advertising and reward opinion leaders.
How QaazQaaz Works
Qaazqaaz provides a relatively simple breakdown of how the proposed platform will operate on their website. Advertisers will be able to connect to Qaazqaaz and select from a list of bloggers and agencies that can be viewed according to result cost. After selecting a blogger or agency, the Qaazqaaz platform then negotiates a smart contract, which, once signed by both parties, is executed, at which point the native advertisement is placed.
Bloggers and agencies are able to use the Qaazqaaz platform to advertise their services to prospective advertisers. Bloggers also benefit from additional training that is intended to ensure a high level of quality in advertising, which is backed up by comprehensive results monitoring performed via both Qaazqaaz and other statistics servers.
The QaazQaaz ICO
A closed token sale has already resulted in a measure of success for the Qaazqaaz team, which finalized in October 2017. The pre-sale resulted in the generation of 750 ETH, which is currently being used to establish the Moscow Qaazqaaz development office, train popular bloggers, connect with Facebook, Twitch, Instagram, and other popular social media platforms, and develop a suite of tools for both bloggers and agencies.
The next stage of the Qaazqaaz project is an initial coin offering, which will occur in the last quarter of 2017. During the ICO, 100 million Qaazqaaz QZ tokens will be released. Of these tokens, 60% will be made available for sale, 17% will be placed in reserve, 20% will be provided to the Qaazqaaz team, and 3% will be reserved for bounties.
If successful, the Qaazqaaz project should provide advertisers invested in the native advertising sector with a streamlined, cost-effective, and international method of accessing high quality influencers. Opinion leaders and influencers could also potentially benefit from the innovative P2P payment systems presented by the platform. If you’re looking for a promising new advertising focused ICO, Qaazqaaz is definitely worth a close look.