Qiibee Crypto Loyalty Token Program Appoints American Express VP as Lead Advisor

Qiibee Appoints American Express VP as Lead Advisor

Qiibee is a Swiss-based loyalty token protocol. It recently released a press statement indicating that it had appointed one of American Express’ vice presidents as a lead advisor.

Chris Cracchiolo—The American Express Vice President

Currently, Chris is the general manager and executive vice president of the Loyalty Benefits and Global Membership Rewards program at American Express. He joined the company sixteen years ago (in 2002). Since then, he has worked in numerous divisions in the company including retail, technology, enterprise, and healthcare divisions.

In his current position, he is responsible for overseeing customer engagement, insights, governance, and pricing, as well as new business development and partner management. These are roles aimed at developing deeper corporate and consumer loyalty among its consumers scattered around the globe.

He is now taking over the role of the lead advisor at the Swiss-based company. His new posting seems appropriate, as he has extensive experience dealing with loyalty benefits and membership rewards.

Speaking after news of his new posting were made public, Chris went on to say that Qiibee is currently leading the revolution taking place in the customer loyalty industry by using blockchain technology to bridge the existing gaps.


By making it possible for companies to run their own rewards and loyalty programs, Qiibee has made the loyalty landscape to become user-friendly and more efficient. It is, therefore improving the overall customer and brands experiences. Chris believes that the team at Qiibee has managed to come up with something special, and he is proud to become a part of the advisory team.

Qiibee was founded by Gianluca Giancola and Gabriele Giancole in the year 2015. Its main aim is to assist brands in running and managing loyalty programs using blockchain technology. This is something that will be achieved by utilizing their combined in-depth knowledge of this sector, making the most of their existing partnerships, and building on their strong expertise.

Gabriele Giancola, the CEO and co-founder of this platform, added that Chris Crachiolo’s appointment would be an important milestone for their company. Gabriele also noted that the new lead advisor had existing customer loyalty experience and industry connections and expertise that would help him provide great counsel, advise, and indispensable customer intuitions.

All this will come in handy as the company starts taking its token protocol to many other brands. She also pointed out that Chris has more than twenty years of experience in this industry. He also has a distinguished business development track record that has seen him work with various American Express business units.

During his time with American Express, he has been able to lead various high-performing teams, many of which are responsible for growing, and managing both global and domestic partnerships with some of its largest, and most valuable strategic business partners.

News of Qiibee’s new advisory appointment have come at a time when many other organizations have started making their own appointments. For instance, Coinbase earlier this released a news article announcing the appointment of Chris Dodds to its board of directors.

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