Quartz Launches Quartz Private Key as Twice a Week Paid Crypto Newsletter

Quartz Is Launching A Bi-Weekly Cryptocurrency-Related Paid Newsletter

The well known online business and media startup, Quartz, launched a bi-weekly paid newsletter. The name of the new edition will be Quartz Private Key and will be covering different topics about virtual currencies.

At the moment, the newsletter is available for $15 dollars a month of $150 dollars a year. Readers will have access to summarized and other analytical or opinion pieces about blockchain technology and virtual currencies. The newsletter will be the first paid product that the company releases since it bought Uzabase, a Japanese intelligence firm, back in July.

However, this is not the first time that Quartz decided to sell a paid product. When it bought the artificial intelligence research firm intelligentsia.ai, the company explored different business models that never panned out.

In an interview with the Wall Street Journal, kevin Delaney, co-president and editor in chief of Quartz, said that the cryptocurrency market has opened a new niche for Quartz. According to him, readers do not have the information they need in order to make informed decisions about the crypto world.

Delaney commented on the matter:

“Despite surging interest in them, cryptocurrencies remain opaque to most potential investors. It’s surprisingly difficult to find clear and useful information on the web.”

Some time ago, Anthony Pompliano, part of Morgan Creek Digital, decided to launch his own newsletter known as Off the Chain. At the moment, he is charging $30 dollars per month. Pompliano explained that the newsletter has been designed for institutional investors, but it tries to sell it to average retail investors.

The cryptocurrency market and digital advertising continues to grow more competitive. And more outlets are trying to search for alternative revenue sources. Facebook and Google decided to ban crypto related ads on their platforms.

As comScore informed, Quartz’s has an interesting audience from the United States. Indeed, its audience grew in the last two years. Back in 2017, the website had 11.85 million visitors from United States. This year, the average was 11.67 million.

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