Coinbase has had an exciting few months with unsurpassed growth. This is despite the market volatilities which has shaved off billions of dollars worth in cryptocurrencies. Unsurprisingly this has led to a fair bit of uncertainty and confusion. Such an environment would be fatal for a cryptocurrency exchange start up. Overall, the block chain technology has had various issues with a slew of scandals and scams. This has, unsurprisingly, left many feeling that the industry is an unregulated, lawless land, best left alone. This, then, presents an uphill battle for legitimate start ups like Coinbase. For the uninitiated, Coinbase is an online platform that allows merchants, consumers, and traders to transact with digital currency. It allows its users to create their own bitcoin wallets and start buying or selling bitcoins by connecting with their bank accounts.
It is refreshing to see Coinbase has taken a moment to understand the disconnect and attempted to engage the general public. The company has hired Spark Capital partner Rachael Horwitz as its first Vice President of communications.
Rachael Horwitz led marketing and communications work for Spark Capital and served as an advisor to some of the firm’s portfolio companies, one of which was Coinbase . She has an impressive resume that includes nearly five years at Twitter as Communications Director, and then a further 15 months at Facebook’s Communications department.
Ms Horwitz is known for her enthusiasm about tackling public education in regards to block chain and ensuring that the general public is made aware about it. She also reminds the Silicon Valley community of their responsibility in this matter.“Over the past year especially, it’s really been a blockbuster year in the crypto currency space, so now the opportunity is really how do you keep that momentum going and how do you capitalize on that, and I think there’s so much to do in education especially,” Horwitz is quoted saying in a recent interview.
In an industry where female representation is an issue, Coinbase has led the way by hiring its third female executive in recent months. Tina Bhatnagar (previously of Twitter) is now the company’s VP of operations and technology, while Emilie Choi (formerly at LinkedIn) is VP of business development. Ms Horwitz has been known to promote female representation in the cryptocurrency space, not only as leaders but also as investors. She says “The mission is to create a more open financial system for the world. I think it goes without saying that you can’t do that without making sure that everyone has an equal opportunity to participate in this new system.”
Ms Horwitz has started working for Coinbase as of yesterday.