Rand Capital’s SocialFlow Releases Universal Attention Token (UAT) for Blockchain Content Benefits


Rand Capital Portfolio Company Partners With SocialFlow To Launch Universal Attention Token

SocialFlow, a large social distribution platform for publishers and media companies, announces the launch of the Universal Attention Token (UAT), a blockchain-enabled solution that will improve the way Publishers are compensated for their digital content.

SocialFlow is one of the portfolio companies for Rand Capital Corporation, a venture capital company which invests in growing businesses with unique product, service or technology concepts. It is a social distribution & monetization platform that is purpose-built for media companies. With native solutions & AttentionStream sponsored post ads, SocialFlow helps media companies leverage the unmatched scale and distribution of social channels.

Founded in 2009 and based in New York City, SocialFlow’s client roster includes half of the top 150 media companies including The New York Times, CNN, Conde Nast, The Associated Press, and the BBC.

The Universal Attention Tokens that power the UAT ecosystem will work as the accounting mechanism for user activity and will be built on the Stellar network.

“Stellar’s decentralized blockchain platform is ideal for the scale of digital advertising,” says SocialFlow CEO Jim Anderson. “The use of blockchain will reduce fraud and provide an auditable ledger of transactions.”

Benefits of UAT:

  • Publishers: Publishers who participate in the UAT system will have more ways to monetize the content they publish to social networks, including “micro-subscription” options that in the past have not been economically feasible.
  • Users: Consumers will have a better experience on UAT publisher sites, with fewer registration barriers and paywalls, and with less intrusive advertising.
  • Advertisers: Advertisers will be able to participate in the system and engage users with consumer-direct ads on a cost-per-action (CPA) basis.

The UAT ecosystem will allow publishers to start monetizing traffic at a scale that matters. “We’re tired of seeing publishers do more to make less,” says Anderson. Adding, “It’s clear that the market needs a new approach to monetization that spans publishers, and offers an immediate potential for scale.”

Notably, SocialFlow’s scale and leadership in the market position it uniquely to create change across the digital advertising ecosystem. SocialFlow clients generate more than 50 million social posts per year, which combined generate more than 1.1 trillion in annual reach.

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