Refereum Announces Partnership with Games Developer PUBG to Expand Crypto Rewards
- Refereum has partnered with PlayerUnknown’s Battlegrounds (PUBG).
- Players will now be able to earn RFR tokens during gameplay for real-world use.
Refereum is based in the United States, functioning as a rewards and marketing company with the use of blockchain technology. The platform has been seeking options to expand the in-game rewards program that they already have implemented and are partnering with an online games developer in South Korea named PlayerUnknown’s Battlegrounds (PUBG).
With the new partnership, PUBG players are rewarded with RFR tokens during gameplay. According to the startup, Refereum is providing the tokens as this campaign begins.
Dylan Jones, the CEO of Refereum, stated,
“PUBG has granted Refereum special access to the PUBG login system, and we’ve tightly integrated our quest technology into the game through access to their production API.”
The initial campaign is scheduled to continue until August 20th, during which time the players will be able to earn rewards on PUBG by logging into the game, winning matches, and accomplishing other tasks. The firm noted that they’ve offered their rewards on other games as well, including State of Decay 2, Fortnite, Apex Legends, and the Battlefield series.
The creation of the RFR token is to help align the game makers, streamers, and players, ensuring that new games can be easily promoted and enjoyed. Many game companies hope for influential people in the gaming industry to publicly share their gameplay on streaming platforms to bring more publicity to their programs. As people watch those streaming session, they are more likely to become players themselves, bringing in more revenue for the companies.
As Refereum sees it, the incentive of cryptocurrency as rewards can push more players to get involved. By keeping the rewards on the blockchain, the winnings are more transparent and fairer for the players of this arena-style game, which is one of the biggest competitors of Fortnite. Steam Charts reports that about 350,000 play PUBG each day.
“PUBG is the perfect example of a game that wants to reward its hardcore following. Utilizing blockchain to do so helps them tap into their entire player base of influencers with micropayments, no matter their size, instead of rewarding only the biggest names.”
After the players earn the RFRs, the token can be used for in-game purchases or even the purchase of new games. The utility token can also be used as a way to tip streamers on the platform.
The Refereum startup recently raised $32 million during a token sale that took place in 2018.