During the recent Consensus: Invest conference a few days ago, Jeff Sprecher, chairman of the New York Stock Exchange and CEO of the Intercontinental Exchange (ICE) said that digital assets will survive.
And Brad Garlinghouse, the CEO of the fintech firm Ripple, has commented about what he said. He mentioned that it is exciting to see more people in the traditional financial world taking a long view of digital assets.
Ripple is one of the most popular companies in the crypto market and it offers different services to financial institutions all over the world.
Exciting to see more people in traditional finance world take the long view on digital assets. Just like stock market volatility ≠ the end of stocks, digital assets aren’t going away https://t.co/9pqsGIDS5H
— Brad Garlinghouse (@bgarlinghouse) November 29, 2018
Although there was a crash in the cryptocurrency market and Bitcoin is 80% down from its all-time high in December 2017, there are bullish people about the future of virtual currencies and the crypto space.
The Intercontinental Exchange is also playing an important role in the crypto market, or at least it will be a key player. In the future, the ICE has planned to launch a platform specifically built for institutional investors that were not able to enter the crypto market but want to do so.
The so-called Bakkt platform is expected to enter the market and allow traditional investors to enter the market. There are currently now platforms regulated and using current financial tools to offer crypto-related services to institutions. Clearly, the ICE is bullish about the future of the space.
Ripple is also working with companies from many different countries trying to offer better services and products. The main intention is to allow companies to have cheaper cross-border transactions. Using the XRP virtual currencies customers can enjoy even lower fees when transacting.