Ripple, the blockchain focused fintech firm has started a massive Google Ad campaign to promote its banking solutions like xRapid and xCurrent which are quite famous in the decentralized world, as many commercial and central banks have either incorporated the technology in their consensus or looking to implement the same.
Ripple made banking solutions are famous for cross-border transactions as it is lightning fast and cost almost negligible when compared to traditional centralized banking systems. The Ad campaign has been launched in countries like the United States and Japan, which are the global hub for the crypto industry and has a huge market for cross border payments and remittances.
Ripple's Google Ad Campaign Is One Of Its Kind
Ripple's move to run a Google Ad campaign is a big deal in itself and suggest that the world is actually using Ripple technology. This move also makes Ripple the only brand making use of Google Ads for its services, as no other crypto focused firm has been able to track spending and ROI on ads.
The Ad campaign is promoting low-cost remittances to Mexico and the Philippines, a service being offered by the well-known UK remittance company, Mercury FX which makes use of xRapid X liquidity solution.
In March 2019 Mercury FX announced that its xRapid remittance service is open in Mexico and Philippines and it is slowly growing in popularity and use with each passing day.
Alastair Constance, the CEO of Mercury FX hopes to see the company's remittance business grow rapidly and people use it to do hundreds of thousands, millions. and even tens of millions of dollars in remittance payments through xRapid as the partnership with Ripple strengthen further.
Ripple made banking solutions are in high demand, be it the xRapid or xCurrent, where numerous commercial banks, as well as central banks, have either already implemented the Ripple made technology or in line to do so in near future. Ripple despite the controversy over the circulation supply of its native token XRP, it is gaining worldwide adoption and recognization from all corners. Recently the Ripple banking technology was also praised by World Bank. The new move to use Google Ads to reach more people would certainly help the firm gain more momentum in touching lives beyond the decentralized space.