Ripple Senior Marketing Vice President: Ripple’s Role Is to Be A Technology Service Provider


Cryptos are taking over the world. The new technology is helping many people and companies to solve their issues and this is why they are getting so popular right now. Ripple, one of the giants in the crypto industry, is actually no different at all.

The goal of the company is to make cross-border payments considerably easier for the people using its technology and Ripple has been getting a fairly positive response so far.

In a recent interview, the Senior Vice President of Marketing of the company, Monica Long, has affirmed that Ripple is set on identifying use cases with the blockchain technology in the payments ecosystem and to find ways to upgrade this ecosystem in order to make it even better than it currently is.

She has explained that the company wants to be able to remove all the friction between companies that make global payments and their targets. Ripple wants to be a global payment system that can be used in order to enable interoperability across the world and to create more successful payment networks.

This way, the company can be the service provider that will be able to basically rewrite the infrastructure of what it is to be a network operator.

The idea that drives this goal is to become a new liquidity pool for the world, something that most major banks are in charge of doing today. This means that Ripple wants to replace much more than only SWIFT and similar services. The company wants to be a full-blown service provider in this industry.

Long also added that if you have an independent company like Ripple, you can provide liquidity and payment flows like no one was ever able to do it before them.

The Difference Between Ripple and XRP

The VP of Marketing also took her time to explain the differences between the Ripple company and the XRP token. According to her, Ripple is the service provider that has several different solutions and XRP is the token created by this company, which is decentralized.

Many people, according to her, put the two in the same basket but the truth is that XRP is independent of Ripple. With services like RippleNet, the companies are in the “driver’s seat”, not Ripple, because the company only provides the technology, which uses a decentralized token.

The ongoing debate will continue, but it seems that nobody on Ripple will ever acknowledge that the token may have any centralization problems, despite the company holding large amounts of XRP tokens.

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