Ripple’s Executive Monica Long Suggests Things that Could Fuel Blockchain and Crypto Adoption Among Companies

Ripple’s Senior Vice President of Marketing and Communication, Monica Long, aired her thoughts about how companies could drive further blockchain and cryptocurrency adoption, praising the new technology that will disrupt most industries.

According to Live Bitcoin News, a crypto news outlet, Long said that businesses could evaluate if blockchain is beneficial to them or not. She noted that:

“It’s important to remember, that you don’t need the Blockchain for everything. While some may be tempted to jump in for the buzz, building a long-term and trusted brand, means focusing on solving real world problems for customers; not jumping on the latest bandwagon.”

According to Long, firms should first understand their targeted demographic, and disregard technology if their customers are more interested in doing business the old-fashion way.

Companies Should Become Proactive In Crypto Community

According to Long, businesses should become proactive in the crypto community, so that they can learn about the ecosystem and pin point what the community is interested in when it comes to business in relation to cryptocurrencies. She goes ahead to advise various companies to create a subscriber list comprising of customers who would want to see them offer cryptocurrency-related services.

Business Should Start Accepting Crypto Payments

In Conclusion, Long advises companies to start accepting cryptocurrency payments, saying that digital currencies are the future. However, even with such optimism, Long remained cautious, urging businesses to use the right mediums to ensure that their transactions run seamlessly.

There’s no doubt that businesses are realizing the huge potential of blockchain technology and cryptocurrencies, with a number of big names jumping in the bandwagon to ensure they are not left out. This implies that Long suggestions are real, and businesses should take a keen interest in what she says.

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