Robin8 And Kantar Media CIC Partner For Blockchain Use In Influencer Marketing
Revolutionizing China’s Influencer Marketing Industry. Robin8 Partners With KMCIC
Robin8 Inc. being China’s leading social media influencing search engine, has recently announced its partnership with China’s top rated consultant for social intelligence KOL firm, known as Kantar Media CIC or KMCIC. This is a strategic approach to bring a massive turnaround to China’s influencer market. This partnership will involve using Robin8’s enterprise blockchain solutions as leverage by KMCIC to scrutinize the KOL’s performance. This will result in a better assessment of China’s KOL market and subsequently bring transparency to advertisers.
Partnering To Build A Stronger Future
KMCIC believes the blockchain solution of Robin8 will revolutionize China’s influencer marketing industry. They have moved forward to launch a new product powered by Robin8’s KOL functionality called Cooperator XI. The blockchain solution is embedded in this product and as such the automated social insight, marketing and performance tracking amidst other activities will be recorded and subsequently stored on the blockchain once KOL claims their blockchain profile.
Blockchain As The Solution
The influencer marketing industry of China has been found grappling with many industry pain points, with fake data being at the top of that list. September, 2016 witnessed Tencent’s crackdown on fake data causing many prominent subscription accounts on weChat which raked in 10,000 views to reduce by 90%.
Miranda Tan, the CEO and founder of Robin8 acknowledged that advertisers do spend a fortune on KOLs but the problem of fake data increases the already high cost of per actual clicks. She also made mention of another pain point being the inability of individuals to have control over their own data. Additionally, the users of social media own all the data, but Robin8 gets nothing from these tech savvy giants which include Google and Facebook who both profit from Robin8’s data.
Robin8 is a highly ranked influencer search engine and marketplace found in China that makes use of people as media. It was founded in 2015 to empower and equip influencers to monetize their data and profiles on social media and in addition to this, allow brands and companies to search more effectively, rank and match content based on their needs. The characteristic functions of Robin8 are as follows:
• The profile management ecosystem (PMES) of Robin8 has the aim to interrupt the global digital advertising agency by incorporating blockchain to distribute or decentralize identity and return the profile data to the hands of its owners. The value proposition for Robin8 is its proof of identity and trusted profile.
• Its core technology is its main NLP engine and profile management ecosystem solution that enable it to match people down to a scientific portfolio, based on their provided social media data. This also allows for all applications to include their social data to the block chain.
Since January 2018, Robin8 has been exploring all the possibilities and applications of the blockchain technology in a bid to find solutions to curb the pain points of the market. Having found one, it is partnering with KMCIC to create a revolutionary change in China’s social influencer marketplace.