SC Johnson and Plastic Bank to Open New Blockchain Rewards Recycling Centers in Indonesia
Plastic Bank has been slowly and steadily proving themselves as an eco-friendly platform, urging consumers to pick up plastic and recycle. In return, the participant is provided with digital asset rewards. They have already started their efforts in several areas, but their latest collaboration will involve SC Johnson, a United States manufacturer of household cleaning supplies.
SC Johnson owns many major brands in the grocery industry, like Glade, Ziploc, and Mr. Muscle. Every one of these brands tends to use a substantial amount of waste, and a recent study examined the effect that plastic pollution has on the ocean. The study revealed that over 55% of the waste that the ocean takes in come specifically from five Asian countries – China, Indonesia, the Philippines, Vietnam, and Thailand.
The company is excited about the work on the environment in this area. In fact, Chairman and CEO Fisk Johnson said,
“Our oceans need protecting. I applaud the Indonesian government’s pledge to supply $1 billion per year to reduce plastic pollution. Business, government, and NGOs need to come together to take on this important issue. It’s critical that we take action to help stop the increasing amount of plastic leaking into our oceans.”
The new partnership will make it possible to establish multiple recycling centers for plastic, which are planned for Indonesia. The government has already made a pledge of $1 billion towards reducing pollution, hoping that the ripple effect will be a 70% reduction in ocean waste in the next seven years. SC Johnson will be responsible for opening eight collection centers for plastic in the area, though they have already officially opened one in Bali on October 28th. The rest of the centers are planned for opening by May 2019. As the network is set up in Indonesia, the goal is that other countries in Asia will want to follow suit.
David Katz, the founder and CEO of Plastic Bank, said,
“This partnership with SC Johnson is the first of its kind in Indonesia. It will help create more opportunities for people living in poverty and will offer waste collectors an important sense of pride. SC Johnson is the first CPG company to scale a program of this kind in Indonesia that will benefit a wide range of socio-economic demographics including local residents living below the poverty level.”
As the plastic collection centers, each piece of waste will be exchanged for digital tokens. These tokens can be used on the decentralized blockchain in the purchase of both goods and services. The official press release from SC Johnson said that they believe the inclusion of blockchain technology will help to reduce the risk that users have of loss or theft.
Many charity programs have employed the use of blockchain technology, based on the security it offers and its impressive sustainability. Even the United Nations (UN) developed a panel to discuss digital cooperation, putting blockchain technology at the forefront. Since then, groups like the UN Women project in Jordan have helped fugitives get the salary owed to them and have allowed them to pay for food with a scan of their eye, keeping their cash and cards at home instead.
As the press release concludes, it says,
“Plastic Bank aims to provide large scale sustainable premiums in every recycling community around the world. This is how we stop Ocean plastic. The more premiums that come from corporate purchases of Social Plastic® and/or off-set incentives the faster new regions can become eligible to receive Plastic Bank Rewards.”