Scoota Chooses Ternio Blockchain Provider For Verified Ad Campaigns System Transparency
Scoota Chooses Ternio For Its Blockchain Verified Ad Campaigns System
Scoota and Ternio have recently come into a partnership that will see the former utilize the latter’s Blockchain solutions. Scoota is seeking to enhance security and transparency within its programmatic ad campaigns, a move that is expected to come with many additional benefits.
Improving User Experience On Several Fronts
The internet is a hectic platform that caters to billions of traffic at any given time. It is convenient for advertising, but it is also prone to a wide range of complications. Efficiency is a great cause of concern with this respect especially when it comes to cost-efficacy.
Scoota is considered the leader in the brand-safe, automated online branding market. The company gives its clients the ability to create, launch, monitor, and modify automated online ads. It does all this without compromising brand safety and creative execution. The company is also a pioneer when it comes to brand safety in online advertising spheres. It has an advanced anomaly detection tool that monitors platforms in real time and detects fraudulent activity.
Scoota is banking on Ternio’s Blockchain solutions to primarily boost transparency on its advertising platforms. By doing so, the company hopes to afford its clients greater access to data about their ad campaigns. However, there will be many other benefits from the increased transparency levels including:
Ternio’s Blockchain solutions will give Scoota’s users better real-time monitoring and analysis capabilities. This means that they will be able to get better measurements on their ad campaigns’ performance. As such, they can modify and optimize their ad campaigns to meet their audience’s preferences and generate more successful leads.
Online ad campaigns are prone to hacks and fraud owing to the chaos in the industry. By utilizing Blockchain technology, Scoota’s users will get detailed, real-life data on developments on their ad campaigns. As such, they can detect suspicious activity early and respond promptly to prevent security breaches.
Online ad campaigns can be expensive depending on their efficacy. They are complex and hence make it difficult to measure efficacy. This, however, is set to change as the Blockchain platform is transparent and keeps a comprehensive log of all activities. As such, Scoota’s clients can keep track of their ad campaigns’ performance on a per-impression basis.
How it Will Work
As mentioned, Scoota is relying on Blockchain’s universal transparency for the success of its recent undertaking. Ternio will enable this by using smart contracts that are designed to ensure that all requirements by the demand side are met before finalizing transactions.
Ternio has been considered the ideal candidate for the job thanks for its high QPS (Queries per Second) capability – the platform is capable of supporting over 1 million transactions per second. The company also has the only scalable Blockchain solution designed specifically for the programmatic digital advertising platform: Lexicon.
Scoota is moving to further strengthen its position as a leader on online programmatic advertising by partnering with Ternio. The partnership will see Scoota use Ternio’s Blockchain solutions to grant its clients more transparency and better security and efficiency for their online ad campaigns.