Seeds – Social Good Games, Microloans & In-App Purchases?
Seeds unveiled its drag-and-drop SDK for developers to incorporate social gifts directly into their apps at TechCrunch Disrupt London in 2016. Seeds also announced a partnership with Amazon app store, in which Amazon markets Seeds directly to its roughly 600,000 app programmers. The notion is that people are incentivized to spend money within an app should they know that it's going to go to some good cause.
With the drag-and-drop SDK, developers may integrate social good contributions in a matter of minutes. Seeds, which affirms iOS, Android, Amazon Fire OS and Unity, states it can improve app earnings by up to 33 percent by inspiring individuals to spend money through acts of societal good.
Although just 5 percent of app users make in-app purchases, they drive way more earnings than in-app advertisements, according to international mobile marketing attribution analytics firm AppsFlyer. That's where Seeds comes from. It needs to incentivize the vast majority of people who don't make in-app buys to start spending money.
Use Of Seeds In Modern Applications
Programmers can make it so only individuals who haven't yet purchased anything in the program will see a icon about contributing to societal good, or make it show to everybody working with the app.
“What has been trendy is that a vast majority of customers we've had so far have selected to make it available to all their users,” Cook, the CEO of Seeds said. “There is a sign we could even inspire individuals who are already spending money to spend more money because this is present.”
Seeds currently works with microloan institutions in East Africa and Haiti to deploy capital where folks want it the most. Seeds makes money by choosing a cut of what the consumer pays to the app programmer, and makes interest from the microloan capital the business deploys. The way it's set up, everybody gets value from participating: the programmers, the user, Seeds and the microloan associations.
The Future Of Seeds
Seeds has the intention of expanding their customer base throughout the world, with a concentration in low socioeconomic areas where the costs of private banking are high. In many countries in Africa, only the wealthiest individuals have access to a bank account, let alone a line of credit.
Through the use of Seed’s distributed network of lenders and peer to peer blockchain technology, users will be able to trade currencies without having to use an expensive intermediary such as a bank or other institution which can make transactions cost prohibitive.
The date for these changes is yet to be announced by the company, although it is expected to happen sometime in 2018 and beyond.
In short, Seeds could help to revolutionize the mobile app market if it’s successful in earning a substantial market share of investors and other interested parties. Like virtually all applications today, the success or failure of the venture will depend on the willingness of the users to adopt the technology, as well as the market’s appetite for accepting such tech to begin with.
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