SEMRush: Bitcoin Deemed the Third Most Preferred Online Shopping Payment Method in Italy


In a recent analysis conducted by Boston-based software as a service firm SEMrush, Italians are growing towards online shopping, reports La Stampa. In particular, business to consumer spending has allegedly increased, with 62 percent of Italians making at least one online purchase in 2018.

The main highlight of them all rests in Italians’ preferred method of payment. Turns out that PayPal takes the lead followed by PostePay and Bitcoin! PayPal doesn’t come too much of a surprise, given that consumers can connect just about any checking, savings and credit cards to their accounts; not to forget the ability to transfer to their account of choice. As per SEMrush, PayPal is used on average 1,383,000 times per month.

Then comes PostePay, which is used a good 1,175,000 times on a monthly basis. Finally, we have Bitcoin, which is said to have been used as a payment method 215,800 times monthly. Interestingly, the crypto giant beat the overall performance of traditional credit cards such as American Express, Visa and Mastercard, all of which are only used 189,000 times monthly.

The fact that consumers are still using cryptocurrencies needs to be brought to everyone’s focus, as it has gotten hit by multiple criticisms over the course of its existence. Despite the fact that volatility is still a big concern in the crypto space, it seems like consumers have not lost faith in their uses.

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