Crypto has the potential to slowly revolutionize the way social media works. Owing to its amazing incentive based structure, many people are gravitating towards a blockchain model for sharing important information online. However, there are still many creases that need to be ironed out, but for the time being, there is a lot of potential in this field.
What Is Sether?
Sether has been described by digital media outlets as being “Blockchain's first intelligent social marketing platform”. It can be used to share information with target customers, deploy marketing campaigns, carry out audience segmentations and even perform case studies pertaining to one’s internet ‘spending and behavioural’ habits.
Why Social Media?
As mentioned in the previous paragraph, Sether is a social media platform that is based on the blockchain. The project is founded upon market research, which shows that the Social Media industry is projected to reach a value of ‘$14 billion’ by the end of next year. In addition to this, over 90 percent of all registered businesses make use of social media to promote their ventures, thus Sether aims to corner in on this market, and increase the appeal and overall public outreach of different services via the use of its platform.
More On Sether
Simply put, Sether helps open up business opportunities to marketers everywhere. Through the use of smart contracts, Sether is able to offer unique marketing strategies that are crowd-oriented and use specialized algorithms to help change the way clients interact with a particular brand. During all of this, Sether also constantly works towards cutting supervising and monitoring costs so as to maximize profits.
At this point, it should also be mentioned that Sether makes use of customer loyalty programs, thereby allowing users to reap benefits such as discounts and free promotional offers. The way this basically works is, if a prominent user promotes a certain service, he/she is entitled to receive certain incentives from the company based upon the audience that has been reached by them.
Other Key Aspects Of This Platform
Uses Advanced Marketing Strategies:
through the use of this application, we are able to set clear terms with our promoters, thereby having the ball in our court at all times. Not only that, we can also perform activities such as:
- Making payments
- Dishing out bonuses
All of this is done based on someone's social activity, reach, and public reaction, without actually getting involved.
Target Audience Segmentation:
While this may not sound like much of a feature, owing to certain ‘predictive analytics’ that are used by this software, it is able to profile a customer based on his/her psychological traits. Through this data, we are then able to create segments within our audience, thereby giving each of them more individual attention.
Also, through the identification of population segments, it becomes easier to predict how a certain group of people will react to our brand. This can help us design the most persuasive campaign or use tactics that can draw in the most number of customers.
Sether can be used to offer users with “direct promotional discounts’ through simple social activity.
One of the main aspects of this platform that set it apart is its use of ‘behavioural patterns’ of its customers. The AI picks up on certain habits and trends that a person seems to follow. This makes marketing easier, as well as tells us what the current market is looking for in terms of online/offline services.
According to the official company website, Sether can be easily integrated with social network APIs. This allows for instant tracking of ‘certain keywords’ and other pointers that can help us predict the general sentiment of the public towards our company, brand or products
Lastly, Sether makes use of a technology known as Intel SGX (Software Guard eXtensions) that helps bolster hardware security to protect confidential code and data from disclosure or alteration.
Token Sale Details
According to the company’s whitepaper, there will be 100,000,000 SETH tokens minted in all. From a pricing standpoint, we can see that 1 SETH = 0.003 ETH. There is a hardcap of 165,000 ETH that has been set. Out of the entire available tokens:
- 25% to be sold during the pre-ICO
- 30% to be sold during the ICO.
- 35% will be reserved by Sether to incentivize community, beta testers and strategic partners. In addition to this, Tokens will be diluted in 7% per year, during the next 5 years to support future steering of the project.
- Lastly, 10% of the currency will be sold directly on the platform
Any unsold tokens during the pre-sale will go into the crowdsale. From a distribution standpoint, we can see that the community will own 55% of the tokens, whereas the company and platform will own 35% and 10% respectively.