Seven-Time Superbowl Champ, Tom Brady, Is Launching an NFT Platform Called Autograph

Seven-time Super Bowl champion Tom Brady is the latest one to join the non-fungible token (NFT) mania.

While NFTs are enjoying a boom helping artists make a fortune, Brady is no stranger to this. Recently, his rookie card sold for $2.25 million, the most expensive trading card in football history.

In the NFT realm, Brady is actually launching an NFT platform called Autograph, coming in Spring, which will also produce NFTs featuring the football quarterback.

The platform itself aims to bring together the biggest names from sports, fashion, entertainment, and other areas to create and launch NFTs and share “ground-breaking experiences to a community of fans and collectors,” said Dillon Rosenblatt, co-founder, and CEO of Autograph.

The platform is also planning to have interactive offerings like physical product drop, live auctions, and in-person experiences.

Brady, along with entrepreneur Richard Rosenblatt will serve as co-chairs of the platform, which has also assembled an advisory team with names like Apple SVP Eddy Cue, DraftKings co-founders Jason Robins and Paul Liberman, Lionsgate CEO Jon Feltheimer, Cameo CEO Steven Galanis, Spotify’s advertising business officer Dawn Ostroff, Warriors co-owner Peter Guber and DraftKings co-founder Matt Kalish among others.

McDonald France also showed interest in digital art this week and is putting its own NFT up for sale.

#McDoNFT 09.04.2021 #NFT pic.twitter.com/eOrGyF568y

— McDonald's France (@McDonaldsFrance) April 6, 2021

Amidst this, an offline exhibition for NFTs has been kicked off in Beijing, the world's first offline exhibition for virtual crypto-art. It may be slow, but NFTs are gaining traction in China as well.

Sun Bohan, the CEO of a Chinese crypto art center, told the local publication that 2021 would be a breakthrough year for NFTs, especially in the US and Europe. NFT’s biggest innovation, according to him, is in optimizing art trading as it bypasses intermediaries.

Meanwhile, Wang Qinwen, the producer of “Virtual Niche,” attributes the NFT market boom to the COIVD-19 pandemic, as it has pushed everything online. While it will cool down after it peaks, she believes it underlines the expansion of blockchain technology.