SL Benfica Football Club Accepts Bitcoin and Ethereum For Match Tickets and Merchandise
- SL Benfica starts accepting Bitcoin, Ethereum and UTK for tickets and merchandise
- This is just one of the many different football clubs working with digital assets
The football giant team Benfica is currently accepting payments in Bitcoin (BTC) and Ethereum (ETH) for tickets and merchandise. The fans of the Portuguese Primera Liga champions can enjoy using their digital currencies to support their favorite team. In order to do so, the team had to sign a partnership with the UTRUST payment platform. The information was released on June 6 by Veredict.
SL Benfica Accepts Digital Assets For Tickets
Users of digital currencies will have the possibility to pay for tickets and merchandising using the two most popular cryptocurrencies in the market and the UTRUST token (UTK). The decision to accept digital currencies comes after the football club decided to upgrade its e-commerce strategy and expand its global audience.
The team has a fan base of 14 million individuals and it is the most decorated club in Portugal. Virtual currencies will play an important role in improving the company’s e-commerce strategy.
Domingos Soares de Oliveira, the CEO of Benfica, commented:
“We recognize that many of our supporters are now digital users first so we want to be ahead of the curve when it comes to adopting novel technologies and giving our supporters the best online experience.”
The football team is also going to get rid of chargebacks and fraudulent payments from credit card users. Moreover, the funds received by SL Benfica are going to end up on its bank account the same day they are received.
At the same time, the English Premier League football team West Ham United partnered with the blockchain firm Socios.com in order to create a
“fan token ecosystem.”
Back in September 2018, Juventus announced that it was launching a new crypto token to increase the number of fans by allowing them to