SmartRE – Smart Real Estate Blockchain For Homeowners SRE ICO?

SmartRE is a blockchain technology platform that promises to provide fractionalized and democratized SmartRE estate for everyone. Here’s our SmartRE review.

What Is SmartRE?

SmartRE is a blockchain company that, like other blockchain technology companies, wants to tokenize the world of real estate.

Today, real estate is dominated by big purchasers. It’s difficult for smaller investors to diversify their holdings by purchasing real estate in multiple markets. Platforms like SmartRE seek to solve that problem over the blockchain. By selling bits and pieces of real estate, SmartRE can democratize the world of real estate.

SmartRE is designed for two parties: for homeowners who want to sell equity in their home and receive cash in return; and for investors who want to participate in the US real estate market but don’t want to purchase complete ownership of a property.

All transactions are performed over the Ethereum blockchain. SmartRE is preparing for its ICO (which will sell WAVES tokens) scheduled to take place between August and September. A full public launch of the platform is expected before the end of the year.

How Does SmartRE Work?

Essentially, with SmartRE, you use a user-friendly mobile app to purchase shares in properties around the world. Each residential property becomes a tokenized representation of the percentage equity that the homeowner chooses. These tokens are ERC20 tokens built on the Ethereum blockchain. All blockchain details are processed through the app, which will be available for iOS and Android.

Overall, SmartRE describes itself as “the first real estate tokenization platform.” The platform uses the Ethereum blockchain to help both homeowners and investors.

Here’s the basic idea behind SmartRE: Homeowners have a tremendous amount of money locked in the equity of their homes. Through a platform like SmartRE, homeowners can cash out their equity without additional debt, then avoid worrying about interest rate changes.

Investors, especially global investors, have an “insatiable appetite for US residential properties”, explains the official website.

Thanks to SmartRE, investors can participate in the US real estate industry in a safe and diversified way. They can invest $10 in a residential property in Los Angeles, for example, and $20 in a commercial building in New York City.

One of the unique features about SmartRE is that the platform bundles a customized insurance policy for extra protection.

Benefits Of SmartRE

SmartRE advertises all of the following benefits:

  • International: Anyone, from anywhere, can buy a fraction of a property.
  • Lower Cost: SmartRE eliminates the middleman, lowering costs across the board. No more pricey realtor costs or other fees associated with real estate transactions.
  • United States Markets: SmartRE describes the American real estate market as “the safest, largest single-market residential real estate industry in the world.”
  • Security: All transactions are processed and recorded on the Ethereum blockchain, making them immutable. Nobody can change these records after they’ve been recorded.
  • Fraud-proof: The blockchain network is made up of thousands of nodes. It’s virtually impossible to hack the SmartRE blockchain, or any major blockchain.
  • Protection: SmartRE has customized insurance policies to safeguard the investments of customers.

The SmartRE Coin

If you’re reading this article, you may be thinking of participating in the SmartRE crowdsale and purchasing SmartRE coins. What’s the point of a SmartRE Coin (SRE)?

The SRE token has three uses, including:

  • 75% discount on all SmartRE platform fees (the fees are based on the cost of gas through Ethereum)
  • Can be exchanged into other cryptocurrencies and fiat currencies through a conventional exchange
  • Use the SRE token as a temporary store of wealth

100 million SRE tokens will be created. No additional tokens will ever be produced. The token sale is scheduled to begin at midnight (00:00 CEST) on August 14, 2017, and will run for a month or until all tokens are sold.

Please note that the SRE tokens are WAVES-based tokens. Unlike the tokens used to transfer real estate on the SmartRE platform, the SRE tokens are not ERC20 based.

Who’s Behind SmartRE?

SmartRE is led by Lloyd Huang (Co-Founder and CEO), TC Phan, Ph.D (Co-Founder and CTO), and HL Lu (CMO).

The team is described as “veterans of Silicon Valley, from university to industry.” Huang helped take a startup to IPO on the New York Stock Exchange at more than $8 billion USD in market valuation.

The team announced their project in July 2017. To ensure their fractionalized real estate platform was legal, they worked with a leading San Francisco law firm to create the contracts (like the contract signed between buyers and the homeowner).

Currently, SmartRE is in private beta. They plan to have an invitation-only public beta in late September, with a full public release in late October and early November.

SmartRE Conclusion

SmartRE has a unique idea of selling fractions of real estate through an online marketplace. Real estate is sold in the form of ERC20 tokens. Right now, SmartRE is focused on selling tokens for the US real estate market, which they claim is one of the most stable and desirable real estate markets in the world today. The San Francisco-based team has also worked with a leading San Francisco law firm to ensure its contracts are fully complaint. And, they offer customized insurance for added protection.

Ultimately, the idea of selling fractions of real estate through a blockchain isn’t totally new. However, SmartRE seems to be the company with the best working platform so far. You can learn more about SmartRE today by visiting them online at

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