SocialMedia.Market – SMT ICO Influencer Marketing Blockchain?

Blockchain technology is currently revolutionizing a wide range of different industries. The dynamic nature of blockchain technology, which began with simple cryptocurrencies, has begun to allow innovative developers to create extremely disruptive platforms that disrupt traditional market systems.

The practice of launching initial coin offerings, or ICOs, has made it possible for these innovative platforms to access massive amounts of funding from investors without relying on the traditionally slow-moving venture capital generation process.

A promising new ICO is aiming to tackle the online marketing market by providing social media influencers with the ability to profit directly from the influence they are able to leverage over their audiences, as well as provide marketers with a way to access a wide range of different targeted demographics instantly. is a new platform that is set to revolutionize the way online marketing occurs. In this article, we’ll take a look at the platform and find out how it works to help you determine whether it’s worth investing in.

What Is is the world’s first decentralized ecosystem that focuses on creating, analyzing, performing, and facilitating the discovery of advertising campaigns with social media influencers. Based completely on blockchain technology, the platform aims to establish a transparent, safe, and streamlined method of interaction between brands and social media bloggers.

The platform makes a lot of sense considering the high level of ROI that is delivered by social media influencer marketing. Recent statistics show that every $1 spent on social media influencer marketing yields $11.69 in return, accessing more than 3 billion social media users worldwide.

The global budget for social media marketing in 2017 was more than $77 billion. Advertisers are now realising that more than 47% of desktop and mobile device owners use adblocking software that renders traditional online advertising channels redundant. aims to tap into the 49% of the overall online population that rely on the opinion of social media influencers when making buying decisions. In order to achieve success in destabilizing and reordering the social media influencer advertising market, will make the process of establishing connections between influencers and brands simple, fast, and effective.

How Works

Surveys demonstrated that more than 70% of bloggers and social media influencers prefer to work directly with brands, but this process can be difficult, as it’s hard for influencers to present themselves directly to the brands they wish to work with.

The platform eliminates the barriers to entry presented by social media influencer advertising, and makes it possible for new businesses and influencers to access the earliest stages of social presence. provides 100% safe escrow deposits based on a unique cryptocurrency token, and establishes smart partnerships between brands and influencers that are facilitated by Smart Contracts on the blockchain. allows influencers to create self-promotion campaigns, accept donations for blogging and streaming, and purchase premium tools for channel development and analytics. The Socialmedia Token used on the platform functions as a payment method and warrants easy and secure transactions, as well as delivering rewards for dispute settlement participation.

Brands and agencies are able to use the Token to acquire personalized and highly effective marketing assistance, as well as commission agents within the platform and purchase analytics tools.


The platform will operation using Social Media Tokens, or SMTs. Issued as ERC20 compatible tokens, SMTs will be released with a hard cap of 30,000,000 tokens in the first phase of the token sale, followed by a second phase that releases 50,000,000 tokens.

The first and second phases of the ICO will release 30% and 50% of the total SMT volume respectively, with 15% reserved for platform core functionality and 5% reserved for partners and advisory board members.

The first phase of the ICO begins on the 16th of November 2017, and concludes on the 20th of November. In the first phase of the ICO, 1 ETH will net 800 SMTs. ICO Conclusion

The platform is a highly innovative solution that is set to change the way brands interact with social media influencers. If you’re interested in seeing the benefits blockchain technology can provide applied to the highly lucrative social media influencer market, is definitely worth keeping an eye on.

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