There are certainly challenges in the content-generation industry. For example, once content is created, it isn’t always easy to trace it. Worse yet, intellectual property rights may fall to the wayside. These types of issues tend to hurt the content creator and the owner of the content, more than anyone. Although there have been attempts to bring about better practices, few have been successful.
There may be a shift in the industry though, due to a collaboration between Primas, a creative social network, and SohoMuse, a full-range blockchain-based service. The latter party in the collaboration will also provide a Trusted Content Protocol (DTCP), economic incentives, and decentralized crawlers.
Concerning Primas, it already has a blockchain protocol in place to promote content credibility and use, which provides a higher incentive for content creators to provide high-quality material. Once the content is created, it can be traced with SohoMuse. Together, these efforts may finally be able to resolve the issues faced by content creators, which are – as previously mentioned – difficulty in tracing the content and maintaining intellectual property rights.
Kitty Lan, Primas’s cou-founder and Consuelo Vanderbilt Costin, SohoMuse’s co-founder announced the collaborative effort together.
The collaboration is mainly designed for the benefit of creative professionals. SohoMuse already has a vibrant portfolio and community on its network. The network allows content creators to display their work, to build a network, to collaborate, and to be part of a flourishing community that shares projects from all over the world. The transparency qualities that Primas offers are essential for the platform’s growth and it may enable it stand out from other platforms, who do not have the same level of transparency.
For those who are wondering how the project works, the good news is that the mechanics of the project are simple. Primas features an DTCP, which retains and formats metadata for the content creator on the SohoMuse platform. The content creator receives a unique DNA as well. As links to the work are generated and it is shared, metadata is extracted and the information is linked together so that there is a way to trace its movement.
Once the links are generated, they are recorded on the blockchain so that the content can be easily and efficiently tracked. This process allows for the content to become more trustworthy and usable as well. Costin mentioned in a statement,
“SohoMue and Primas have incredible synergy as well as a shared vision fort he future of distributing content. Our goal has always been for our members to work more efficiently and network more effectively, all within a secure and trusted ecosystem of fellow professionals. Lan added, “Primas and SohoMuse will work together to make the internet a more reliable and transparent place for Creatives in the global Creative Industry.”
The partnership is only the beginning – both parties already have an eye toward future collaboration. For example, Primas is working with SohoMuse to expand into Asian markets, while SohoMuse is helping Primas to generate a presence in the United States.