Sony Creates a Blockchain System for Digital Content Rights Management with Internal Joint Venture
Joint Venture Between Several Sony Entities Responsible For New Blockchain-Powered Extension
A new annoucement on October 15th revealed that Sony Corporation had teamed up with Sony Music Entertainment of Japan and Sony Global Education in a new venture. As described in their statement, the group is working on creating a “system for authenticating, sharing, and rights management of educational data.” Essentially, Sony joined several of its own entities to establish a content rights management solution on the blockchain.
The statement continues, saying, “This new system is based on Sony and Sony Global Education’s previously developed system for authenticating, sharing, and rights management of educational data, and additionally features functionality for processing rights-related information.” The project doesn’t have a name yet, but it specifically will concern the information of “written works,” along with “electronic textbooks and other educational content, music, films, VR content, and e-books.”
Over a year ago, Sony announced that that they would be embarking on their original blockchain product, which involved a partnership with IBM for educational data. This new system will let users share content and broadcast it, “But the rights management of that content is still carried out conventionally by industry organizations or the creators themselves, necessitating a more efficient way of managing and demonstrating ownership of copyright-related information for written works.”
Right now, based on the information available, it’s hard to say exactly how this technology will ultimately be applied. The company has taken a vague approach to describing the services, but it is clear that they want to eradicate the possibility of misinformation or theft of intellectual property. They say that the purpose is to “record verifiable information in a difficult to falsify way.” They added, “Sony Group is also considering innovative ways to make use of blockchain technology for information management and data distribution in a host of different fields.”
This annoucement comes after two Sony patents were released that had been filed back in August, requesting the ability to boost blockchain-based ecosystems.