Sony to put R.L. Stine’s Goosebumps Collectible Cards on the Blockchain with Greenfence
The number of trading card games and collectibles on the blockchain is growing every single month. This time, Sony Pictures aims at uploading to the blockchain characters of the Goosebumps, a horror fiction novel written by the author R.L. Stine.
Since Sony Pictures has also financed the Goosebumps 2: Haunted Halloween. Additionally, the company has partnered with Greenfence Consumer to build a blockchain protected mobile loyalty reward platform. In this way, the Goosebumps will also have their blockchain trading card game.
Using Websaver.ca, consumers will be able to collect cards every single day until November 5. Some of these cards will be pre-loaded with free-cinema tickets and others have some money for some lucky users.
There are several trading card games on the blockchain. Perhaps, the most popular is CryptoKitties that became known at the end of 2017 when everyone was trading some cats for just some ETH. The Goosebumps and their collectible cards game shows that it is possible to create a marketing campaign using crypto collectibles.
The GFT brand, which has been created by Greenfence, provides people with an identifiable mark. In this way, it is possible to verify that the collectible is authentic and authorised by the IP holder. Moreover, the value each of the cards has is related to their scarcity, desirability and a few other things.
Jamie Stevens, executive vice president of worldwide consumer products at Sony Pictures Entertainment, explained that the company is intrigued with the work that Greenfence Consumer was doing with blockchain technology.
On the matter, he commented:
“When they approached us about collaborating with Websaver.cam the largest coupon site in Canada, we were excited to try the platform and to reach such a large number of our target audience. Greenfence Consumer created simple, fund sweepstakes that will engage parents and their children with our movie – which is perfect because Goosebumps 2: Haunted Halloween is a really fun movie.”
Fans of this movie can create a private digital wallet with just a simple sign-in process that does not require any third-party involvement. Users that sign in will have a ‘Magic Book’ that will allow them to store the cards they collect.
Greenfence Consumer explained that they wanted to be far away from Initial Coin Offerings (ICOs) and other businesses that that did not focus on the development of working blockchain-powered platforms.
Mimi Slavin, head of marketing and business development at Greenfence Consumer said that digital collectibles are a very powerful and practical use case for technology.