Sony, one of the most important technology companies in the world, is looking at the blockchain as a way to safely store and protect data. As Digital Rights Management (DRM) like Denuvo have been constantly defeated by piracy, the tech giant is looking for other methods to secure its content.
The company is concerned that current DRM solutions “may not be reliable” as they have a great reliance on the companies that create them. If the company goes out of business, there is a good chance that the content will be also unprotected.
Sony Using Blockchain Against Piracy
Sony’s idea is that the blockchain could store the content and encrypt it. When the user buys the access to the platform, it could easily get access to the product via the blockchain. It would happen like this: to buy the product would send information to the blockchain that a certain person has the permission to use the content stored there. After verifying your ID, you could access it.
This information comes from an application that was filed by Sony and Sony Pictures Entertainment in the U. S. Patent and Trademark Office this week. The documents cite movies specifically as properties that could be protected, but the company also can apply this technology to gamers, videos, music, scientific data, etc.
The technology described by Sony encodes the product on a dedicated blockchain and this ledger begins a genesis block. When the user acquires the right to use some type of content, this permission is also stored on the blockchain and enables decryption.