SSRS Study: Bitcoin is the Most Lucrative ‘Long Term Investment’ Option for 4% of All Americans


  • Bitcoin’s popularity has been increasing rapidly across the institutional investment sector over the past 12 months.
  • In this regard, it is worth pointing out that 47 percent of Wall Street investors currently want to include crypto in their financial portfolios.

As per an all new research study released by SSRS, a little over four percent of all Americans believe that Bitcoin along with some other premier cryptocoins are better long-term investment vehicles than traditional SOVs (stores of value) such as gold, silver, etc.

In a similar vein, a study conducted by Fidelity Investments too has shown that around 47% of all institutional investors currently want to own some crypto or the other because they believe that these assets have immense financial potential.

The aforementioned survey was carried out by SSRS on behalf of Bankrate.com. To facilitate their study, the research team questioned a total of 1,015 respondents between June 25 and 30, 2019.

The purpose of this entire exercise was to identify which long term investment options are currently most popular amongst American citizens.

Some of the commodities that Bitcoin was pitted against included real estate, stocks, cash investments, gold/metals and bonds.

31% of the respondents are of the opinion that real estate is still the most lucrative long-term investment option available in America. As mentioned earlier, 4% of the surveyees said Bitcoin was the best SOV available in the market today.

The study also clearly showed that BTC is still the most popular investment option amongst millennials.

Bitcoin could be America's most popular investment option

Fidelity: Walls Street Wants To Get In On All The Crypto Action

Similar to SSRS’ above linked survey, Fidelity Investments too commissioned a study that showed a number of wall street honchos were beginning to warm up to crypto assets such as Ethereum, Bitcoin, Bitcoin Cash etc.

To be a bit more specific, Fidelity’s research team found that 47 percent of all institutional investors in America want to possess some digital currency or the other in their portfolios.

Other key data worth bearing in mind,

  • 72% of the surveyed individuals said that they would much rather purchase investment products than hold digital assets.
  • 57% said they prefer buying crypto assets directly.

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