Having launched its breakthrough Styling & Fit Solution, Style.me has announced that it want to disrupt the ecosystem of social influence, specifically impacting incentives and broadening access to compensation to all users via Me Token.
The platform looks to disrupt social commerce and influencer compensation model with cryptocurrency.
Rufus Parkinson, Me Token co-founder and Style.me CEO said it decided to release its Me Token because tokenized social commerce is the more effective way to build a decentralized community that gives back users ownership and privacy of their social media data.
He added that it also streamlines the shopper's discovery experience & path to purchase, that strengthens the relationship between consumers, content creators and brands.
The blockchain-based Me Token is the cryptocurrency solution that will connect and reward the activities of shoppers, influencers and brands in a straightforward manner. Style.me's Social Commerce App will be the inaugural platform to integrate the Me Token economy, with the token recently launched.
How Style.me Works
Revolutionary virtual styling solution Style.me continues to redefine and reshape the fashion e-commerce landscape.
Style.me's core functionality is a social discovery feed of inspiring, user-generated and shoppable fashion and style content curated to meet a user's personal preferences. Unlike other social media platforms, the decentralized model allows users to own, control their data and share the monetization within the platform.
The playing field has been leveled; since there is no requirement for a certain threshold or follower count to earn income, both established and aspiring influencers will be able to monetize high-quality content.
In addition to shoppable content on Style.me, consumers can also use the Me Token in exchange for custom and micro-services, such as styling advice from influencers, that can also incorporate Style.me's patented fitting room technology. In this way, the token economy offers every content creator a variety of avenues to grow and engage their audiences, while providing users the chance to easily build connections with their favorite influencers.