Synereo Attention Economy

Everyone that is part of a social network is creating value, especially as a creator or curator of content. Most of this value flows back, not to the community but to those who control networks. Syneroe.com is aiming to create a decentralized distributed network where the participants are in control of their own created value.

What is Synereo Attention Economy?

Synereos goal is to create a so-called “Attention Economy” and is developing tools that allow creators, curators and everyone that is part of this economy to easily monetize original works without advertisers while allowing followers to be rewarded for sharing and spreading content.

On all common social platforms, it becomes more and more clear, that the attention one generates is worth money and the more followers you have, and the more attention flows around you, the more money you are “worth”. Synereos applications and financial models enable you to tap into this resource and collect the fair share of what you create online.

Even as a non-creator but as a curator who helps to promote quality content one will be able to earn shares on the platform.

Synereo is developing a series of tools designed to blend into a decentralized social network in the future. The team is outlining a detailed roadmap with visions for the application that offer functioning, real-world solutions, opportunities for partnerships and all of this using Synereos cryptocurrency token AMP.

Synereo Roadmap and Vision – Phase 1

Synereos long-term vision is clearly described on the companies website, all steps leading towards reaching their mission: “Keeping value generated by Internet denizens, as well as control of their networks, in their hands.”

As the roadmap is developed to cover a long period of time, Synereo offers itself forks in critical locations in order to stay flexible and agile and base their tools on the needs of the community.

Synereo assumes that at least some of the steps and progress will result from partnerships and collaboration as well as open-source development. These are the steps Synereo is taking to realize their vision:

1. Alpha

Synereos first app supports an integration layer for existing social media networks. During this phase, the platform will be testing the product with the Synereo community.

2. MVP

Based on the learnings of the Alpha phase, Synereo can release an MVP (Medium Viable Product) to a wider audience as a next step.This will increase Synereos operational scope around it – finding the right audiences, creating more tools, developing partnerships and refining the UI.”

3. Attention Economy Layer Tools and API

Creating easier ways of implementing the tools

4. Build User Base

Synereo is already in contact with another project that shares its vision of decentralized online spaces and will go after more platforms that can benefit from its offerings. Through this, they can expand the number of people creating value and the reach of the arising economy.

5. Decentralized Attention Economy Layer

Synereos centralized database and logic are currently not on the blockchain yet, because according to Synereo “there currently does not exist a Blockchain answering our requirements, able to run the Attention Economy logic in a secure and scalable manner.” The company is continuing to find a suitable solution.

6. Release

The official release date is currently not public.

Synereo Roadmap and Vision – Phase 2

For phase 2 of the Synereo vision, the platform is aiming to “decentralize all things.”

1. Migrate User Data Into Decentralized Solution

The collected data from phase one is collected into a centralized staging database and is used to help test and modify the economy model. In this stage, all data will be fed into a decentralized social network platform that will have been developed. Users can choose to participate in an opt-in program and voluntarily share data.

2. A Decentralized Peer To Peer Communications Layer

To push more application layers into the browser, but still staying decentralized, Synereo will target WebRTC. WebRTC grants its users to connect to one another in a peer-to-peer fashion, without the need for communications to be proxied by a third-party server.

3. Decentralized Content Delivery Network

Another partnership will help to make Synereos applications fast and secure; the team is planning to work with IPFS as it has been shown that their P2P network is already more efficient in serving content than centralized networks. The company is also looking at WebTorrent and GitTorrent to build their decentralized apps.

4. Synereo Content Hosting dApp

Once we’ve decentralized the means of social communication, collaboration and information dissemination, we’ll turn to create an application that does the same to user-generated content platforms (such as YouTube, SoundCloud, and other sites relying on large data).

Synereo users will be able to upload their content directly to a decentralized network, regulating how it’s accessed, monetized, and spread directly.

Synereo Roadmap and Vision – Phase 3

1. Fully Decentralized and Distributed Social Network

With Synereos final decentralized and distributed network, the users should be in control. The value you create stays in their hands.

2. Generalized Solution -> dApp Creation Platform and dApp Ecosystem

During the final stages, the site aims to be creating a full suite of tools that allow the development of secure, scalable and solid decentralized applications.

Synereo Attention Economy Summary

Synereo Attention Economy is a committed company with a detailed long-term vision. It will be interesting to follow their work which will be in a decentralized space, open-source, producing high quality library code for the community. We will certainly watch this platform in the future.

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