Tether is Hiring a “Reputation Manager” to Fight USDT Backing FUD
Dominant stablecoin issuer Tether is looking for someone to “become an advocate for the company in social media spaces” and maintain a positive sentiment for the brand.
Tether is now looking for a reputation manager that will “advocate” for the largest stablecoin USDT with a market cap of $62.5 billion and has a 58.56% market share.
Tether Operations, the company behind USDT stablecoin, has posted a remote job to fight the FUD as it faces increased pressure and scrutiny about its reserves backing.
In May, for the first time, Tether revealed that almost 76% of Tether's reserves were held in cash or cash equivalents which was further divided into commercial paper having the biggest share with 65%, followed by fiduciary deposits at almost 25%, and cash making up less than 3% of its reserves.
Tether is now looking for someone who is to “become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.”
As the crypto market grows and matures, companies in the space have taken to handling the marketing as FTX is doing with high-profile partnerships and media as Coinbase is working on building out an entire media arm itself.
According to Tether’s job listing, which appears on multiple job sites, this “mid-senior” level position is looking for five years’ experience in social media management, and the candidate must have “great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.”
The candidate is also required to demonstrate “winning Social Customer Service techniques such as empathy, patience, advocacy, and conflict resolution.”
In addition, they would identify threats and opportunities in user-generated content surrounding the company and maintain a positive sentiment for the brand.