The UFC Partners with Chiliz to Introduce a Fan Engagement Token on Socios
The leading mixed martial arts firm, Ultimate Fighting Competition, popular as UFC, is partnering with the social token app, Chiliz (CHZ) to provide fans with exclusive products and rewards. In a statement made on Tuesday, the MMA organization token, $UFC Fan Token, will be launched on Socios.com, a fan engagement and rewards mobile app.
The token is expected to launch in June this year, with a maximum supply of 20 million UFC tokens, available for purchase on Socios.com.
UFC is the latest sport discipline to join the Chiliz ecosystem after a successful start in European football. Top football clubs have their own fan tokens – launched on Chiliz blockchain, including Paris St. Germain (PSG), Atletico Madrid, and FC. Barcelona.
These fan tokens are minted on the Chiliz blockchain giving users, and fans access to unique products and exclusive services, including “voting, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games, and competitions,” the statement reads.
The Chiliz team aims to expand their platform past the 26 major sporting organizations currently using their fan tokens. Over the next few months, the platform will expand its fan token presence to other clubs and fans across Europe, U.S, U.K., Asia, and South America.
The partnership between the UFC and Chiliz app started in 2020 when the former started allowing fans to exchange various products such as tickets and merchandise for the Chiliz token, CHZ.