Theta Blockchain Video Delivery Network Partners With South Korea’s Dominating Media Moguls
A recent PR News Wire post revealed that video delivery network provider, Theta has been watched by South Korea’s MBN – a sub division of Maekyung Media Group – and CJ Hello, whom are both big names within the country’s media industry. The reason for such an attraction has been revealed as the results obtained from Theta’s TestNet launch.
Theta’s June TestNet Launch reflected increased user participation and involvement through SLIVER.tv, which compensates users in Theta’s native token for restreaming content. Theta’s first implementation of a blockchain-based “video delivery network” naturally helped SILVER.tv see spikes in monthly visits, which supposedly sits at nearly seven million at the moment (i.e. 70 percent higher than the original).
The TestNet Channel saw users streaming for two times longer than channels that only saw a range of 6 to 11 minutes. This is supposedly not all, as Theta also welcomed over 500,000 new users across 150 countries, who “have shared bandwidth on Theta”.
The CEO of MBN, Ryu Ho-Gil has expressed excitement in partnering with Theta, adding that what convinced them to join forces with the blockchain-based video delivery network was their “impressive numbers”. The MBN-Theta collaboration will supposedly focus on increasing user engagement, while reducing “content delivering costs”.
SVP of CJ Hello, Yooshim (Karen) Huh, also shares similar emotions to that of the CEO of MBN, emphasizing that,
“Theta’s new blockchain model provides a valuable weapon to stand out and encourage users to spend more time with content we’re already delivering.”
The SVP also hinted that the new partnership will be a long-lasting one!
CEO of Theta, Mitch Liu seems to be satisfied with the new two partnerships that have been secured and believes that South Korea is surely to take the lead with respect to the media industry.
In particular, Liu said:
“MBN and CJ Hello are deploying real world media and entertainment solutions powered by Theta […] As video streaming continues to grow exponentially, these Korean media leaders are staying ahead with breakthrough innovation that’s proven to connect viewers with content.”